Alex Genadinik

Marketing Psychology & Neuromarketing Specialization

Alex Genadinik

Marketing Psychology & Neuromarketing Specialization

Lean Marketing Psychology And Neuromarketing. Tap into buyer psychology, and boost marketing effectiveness by mastering emotional intelligence

Alex Genadinik

Instructor: Alex Genadinik

Included with Coursera Plus

Get in-depth knowledge of a subject
Beginner level

Recommended experience

12 weeks to complete
at 3 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Beginner level

Recommended experience

12 weeks to complete
at 3 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Learn marketing psychology

  • Add emotional intelligence and empathy to your sales and marketing

  • Add more creativity and out-of-the-box thinking to your marketing

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

February 2026

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Alex Genadinik

Specialization - 11 course series

What you'll learn

Skills you'll gain

Category: Marketing Psychology
Category: User Research
Category: Google Analytics
Category: Focus Group
Category: Business Research
Category: Surveys
Category: Data-Driven Decision-Making
Category: Target Audience
Category: Market Research
Category: Market Analysis
Category: Active Listening
Category: Consumer Behaviour
Category: Marketing
Category: Key Performance Indicators (KPIs)

What you'll learn

Skills you'll gain

Category: Consumer Behaviour
Category: Marketing Psychology
Category: Negotiation
Category: Target Audience
Category: Selling Techniques
Category: Marketing
Category: Customer Insights
Category: Research
Category: Advertising
Category: Product Marketing
Category: Marketing Materials

What you'll learn

Skills you'll gain

Category: Drive Engagement
Category: Customer Engagement
Category: Social Media Content
Category: Copywriting
Category: Content Strategy
Category: Content Marketing
Category: Social Media Marketing
Category: Promotional Strategies
Category: Content Creation
Category: Social Media

What you'll learn

Skills you'll gain

Category: Innovation
Category: Open Mindset
Category: Persistence
Category: Visionary
Category: Entrepreneurship
Category: Creativity
Category: Business Technologies
Category: Continuous Improvement Process
Category: Emerging Technologies
Category: Growth Mindedness
Category: Cognitive flexibility
Category: Business Risk Management
Category: Ideation
Category: Creative Thinking
Category: Ingenuity
Pricing Strategies

Pricing Strategies

Course 5 2 hours

What you'll learn

Skills you'll gain

Category: Case Studies
Category: Product Strategy
Category: Price Negotiation
Category: E-Commerce
Category: Service Design
Category: Customer Retention
Category: Upselling
Category: Coaching
Category: Customer Relationship Building
Category: Sales Strategy

What you'll learn

Skills you'll gain

Category: Negotiation
Category: Overcoming Objections
Category: Rapport Building
Category: ChatGPT
Category: Closing (Sales)
Category: B2B Sales
Category: Collaboration
Category: Conflict Management
Category: Price Negotiation
Category: Contract Negotiation
Category: Sales

What you'll learn

Skills you'll gain

Category: Data Ethics
Category: Key Performance Indicators (KPIs)
Category: Prompt Engineering
Category: Brand Awareness
Category: Brand Strategy
Category: Storytelling
Category: Brand Marketing
Category: Corporate Communications
Category: ChatGPT
Category: Value Propositions
Category: Customer Engagement
Category: Performance Measurement
Category: Responsible AI
Category: Branding
Category: Copywriting
Category: Drive Engagement
Category: Content Performance Analysis

What you'll learn

Skills you'll gain

Category: Emotional Intelligence
Category: Compassion
Category: Sales Strategy
Category: Non-Verbal Communication
Category: Rapport Building
Category: Consumer Behaviour
Category: Active Listening
Category: Customer Inquiries
Category: Decision Making
Category: Selling Techniques
Category: Personalized Service
Category: Negotiation
Category: Communication Strategies
Category: Empathy & Emotional Intelligence
Category: Consultative Selling

What you'll learn

Skills you'll gain

Category: Closing (Sales)
Category: Overcoming Objections
Category: Active Listening
Category: General Sales Practices
Category: Sales Prospecting
Category: Sales Strategy
Category: Empathy
Category: Sales Process
Category: Customer Relationship Management
Category: Rapport Building
Category: Sales
Category: Consultative Selling

What you'll learn

Skills you'll gain

Category: Closing (Sales)
Category: Sales Strategy
Category: Selling Techniques
Category: Overcoming Objections
Category: Rapport Building
Category: Active Listening
Category: Interpersonal Communications
Category: Consultative Selling
Category: Non-Verbal Communication
Category: Customer Relationship Building
Category: Sales Process
Category: Consumer Behaviour

What you'll learn

Skills you'll gain

Category: Copywriting
Category: ChatGPT
Category: Sales
Category: Consumer Behaviour
Category: Marketing Strategies
Category: Target Audience
Category: Sales Strategy
Category: Promotional Strategies
Category: Marketing Psychology
Category: Marketing Materials
Category: Customer Relationship Building
Category: Selling Techniques
Category: Marketing

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Alex Genadinik
Alex Genadinik
94 Courses 7,183 learners

Offered by

Alex Genadinik

You might also like

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Coursera Plus

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions