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Digital Marketing Operations & Analytics Specialization

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Coursera

Digital Marketing Operations & Analytics Specialization

Drive Marketing ROI Through Data Operations. Transform marketing chaos into measurable success with systematic operations and analytics.

Hurix Digital
John Whitworth

Instructors: Hurix Digital

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Get in-depth knowledge of a subject
Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Execute multi-channel campaigns using automation tools while measuring performance through professional analytics platforms.

  • Transform raw marketing data into actionable insights using pivot tables, BI dashboards, and funnel visualization techniques.

  • Optimize marketing ROI by analyzing channel performance, identifying conversion bottlenecks, and implementing data-driven strategies.

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Taught in English
Recently updated!

January 2026

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Specialization - 4 course series

What you'll learn

  • Project management acronyms are a shared language that enables clear, efficient communication across marketing teams and stakeholders

  • Digital task management tools like Trello transform individual to-do lists into transparent, collaborative workflows that keep entire teams aligned

  • Structured task documentation with clear deadlines and action items prevents work from falling through the cracks and enables project accountability

  • Mastering foundational project management vocabulary and tools is essential for contributing effectively to modern marketing teams

Skills you'll gain

Category: Project Management
Category: Project Management Software
Category: Organizational Skills
Category: Marketing Operations
Category: Communication
Category: Collaborative Software
Category: Project Coordination
Category: Project Documentation
Category: Workflow Management
Category: Vocabulary

What you'll learn

  • Brand consistency requires systematic documentation and regular updates to style guides as organizational visual identity evolves.

  • Effective compliance auditing depends on structured scoring methodologies that provide measurable, actionable feedback for creative teams.

  • Cross-functional collaboration tools like SharePoint and Teams are essential for maintaining brand integrity at scale.

  • Quality assurance in brand management serves both immediate compliance needs and long-term brand equity protection.

Skills you'll gain

Category: Marketing Design
Category: Version Control
Category: Digital Marketing
Category: Marketing Effectiveness
Category: Brand Management
Category: Quality Assurance
Category: Workflow Management
Category: Style Guides
Category: Branding
Category: Compliance Auditing
Category: Auditing
Category: Marketing Analytics
Category: Collaborative Software

What you'll learn

  • Measures of central tendency provide the foundation for understanding any dataset's key characteristics and form the basis for all advanced analytics

  • Pivot tables transform raw data into organized summaries that reveal actionable insights otherwise buried in spreadsheet noise.

  • Proper data preparation and understanding of spreadsheet functionality are essential prerequisites for meaningful marketing analytics.

  • Small-scale data analysis skills in Excel serve as the gateway to more sophisticated business intelligence and analytics career paths.

Skills you'll gain

Category: Marketing Analytics
Category: Data-Driven Decision-Making
Category: Pivot Tables And Charts
Category: Data Transformation
Category: Statistical Methods
Category: Marketing Effectiveness
Category: Spreadsheet Software
Category: Descriptive Statistics
Category: Small Data
Category: Marketing Strategies
Category: Microsoft Excel
Category: Data Wrangling
Category: Data Analysis
Category: Statistics
Category: Data Import/Export
Category: Descriptive Analytics
Category: Advanced Analytics

What you'll learn

  • Accurate metric definitions form the foundation of reliable data interpretation and team communication.

  • Systematic platform navigation creates consistent, repeatable data retrieval processes that scale across marketing campaigns.

  • Technical documentation is the primary source to understand platform capabilities and acts as a safeguard against misinterpretation.

  • Standardized data collection workflows enable meaningful performance comparisons and trend analysis over time.

Skills you'll gain

Category: Web Analytics
Category: Marketing Analytics
Category: Data Analysis
Category: Performance Metric
Category: Workflow Management
Category: Technical Communication
Category: Team Oriented
Category: Data Presentation
Category: Analytics
Category: Technical Documentation
Category: Web Analytics and SEO
Category: Data-Driven Decision-Making

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Instructors

Hurix Digital
Coursera
176 Courses5,154 learners

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