Alex Genadinik

Digital Marketing Masterclass: A-Z Marketing Strategy Specialization

Alex Genadinik

Digital Marketing Masterclass: A-Z Marketing Strategy Specialization

A-Z of Digital Marketing: Social Media And SEO. Start with sound planning and fundaments, and go on to master social media marketing and SEO

Alex Genadinik

Instructor: Alex Genadinik

Included with Coursera Plus

Get in-depth knowledge of a subject
Beginner level

Recommended experience

20 weeks to complete
at 3 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Beginner level

Recommended experience

20 weeks to complete
at 3 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Create an ideal marketing strategy and a marketing plan.

  • Promote any business by using a combination of social media marketing and SEO.

  • Achieve traffic and revenue growth by using the most modern and optimal strategies.

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Taught in English
Recently updated!

February 2026

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  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Alex Genadinik

Specialization - 16 course series

What you'll learn

Skills you'll gain

Category: Marketing Planning
Category: Content Marketing
Category: Digital Advertising
Category: Marketing Effectiveness
Category: Target Market
Category: Growth Strategies
Category: Marketing
Category: Marketing Strategies
Category: Advertising
Category: Email Marketing
Category: Customer Acquisition Management
Category: Digital Marketing
Category: Business Marketing

What you'll learn

Skills you'll gain

Category: Market Analysis
Category: Marketing Strategy and Techniques
Category: Customer Analysis
Category: Consumer Behaviour
Category: Target Market
Category: Marketing
Category: Marketing Psychology

What you'll learn

Skills you'll gain

Category: Social Media Marketing
Category: Product Promotion
Category: Lead Generation
Category: Target Audience
Category: Drive Engagement
Category: Content Marketing
Category: Social Media
Category: Advertising
Category: Community Development
Category: Blogs
Category: Web Analytics and SEO

What you'll learn

Skills you'll gain

Category: Instagram
Category: Advertising
Category: Social Media
Category: Content Creation
Category: Marketing Automation
Category: Social Media Strategy
Category: Social Media Marketing
Category: Target Audience
Category: Paid media
Category: Drive Engagement

What you'll learn

Skills you'll gain

Category: Advertising
Category: Marketing Strategies
Category: TikTok
Category: Drive Engagement
Category: Case Studies
Category: Social Media Campaigns
Category: Social Media Marketing
Category: Growth Strategies
Category: Content Creation
Category: Digital Advertising
Category: Video Production
Category: Customer Engagement
Category: Social Media
Category: Target Audience

What you'll learn

Skills you'll gain

Category: Social Media Strategy
Category: Professional Networking
Category: Copywriting
Category: Social Media Marketing
Category: Advertising
Category: AI Personalization
Category: Digital Advertising
Category: Social Media
Category: Content Creation
Category: Drive Engagement

What you'll learn

Skills you'll gain

Category: Brand Awareness
Category: Branding
Category: Social Media Strategy
Category: Social Media
Category: User Feedback
Category: Drive Engagement
Category: Promotional Strategies
Category: Marketing
Category: Content Creation
Category: Product Promotion
Category: Product Marketing
Category: Social Media Marketing

What you'll learn

Skills you'll gain

Category: Drive Engagement
Category: Facebook
Category: Social Media Marketing
Category: Social Media Strategy
Category: Customer Engagement
Category: Digital Advertising
Category: Content Creation
Category: Instagram
Category: Copywriting
Category: Advertising
Category: Target Audience
Category: Social Media Campaigns

What you'll learn

Skills you'll gain

Category: Focus Group
Category: Target Audience
Category: Market Research
Category: Marketing
Category: Consumer Behaviour
Category: Market Analysis
Category: Marketing Psychology
Category: Google Analytics
Category: Surveys
Category: User Research
Category: Active Listening
Category: Key Performance Indicators (KPIs)
Category: Business Research
Category: Data-Driven Decision-Making

What you'll learn

Skills you'll gain

Category: Search Engine Optimization
Category: Marketing Strategies
Category: Marketing
Category: Live Streaming
Category: Brand Marketing
Category: Social Media Strategy
Category: Web Analytics and SEO
Category: Social Media Marketing
Category: Video Production
Category: Paid media
Category: Content Strategy
Category: Advertising Campaigns
Category: Content Creation
YouTube Ads & Video Marketing

YouTube Ads & Video Marketing

Course 11 3 hours

What you'll learn

Skills you'll gain

Category: Video Production
Category: Sales Presentation
Category: Marketing Strategies
Category: Advertising Campaigns
Category: Drive Engagement
Category: Target Audience
Category: Advertising
Category: Digital Advertising
Category: Copywriting

What you'll learn

Skills you'll gain

Category: Public Relations
Category: Lead Generation
Category: Podcasting
Category: Media Relations
Category: Search Engine Optimization
Category: Promotional Strategies
Category: Brand Awareness
Category: Sales Prospecting
Category: Web Analytics and SEO

What you'll learn

Skills you'll gain

Category: Copywriting
Category: Content Creation
Category: Content Strategy
Category: Content Marketing
Category: Promotional Strategies
Category: Social Media Content
Category: Social Media Marketing
Category: Customer Engagement
Category: Social Media
Category: Drive Engagement

What you'll learn

Skills you'll gain

Category: Search Engine Optimization
Category: Digital Marketing
Category: Blogs
Category: Content Strategy
Category: Brand Awareness
Category: Keyword Research
Category: Web Analytics and SEO

What you'll learn

Skills you'll gain

Category: Keyword Research
Category: Competitive Analysis
Category: Content Strategy
Category: Search Engine Optimization
Category: Market Research
Category: Google Analytics
Category: Marketing
Category: Case Studies
Category: Search Engine Marketing
Category: Web Analytics and SEO
On-Page SEO

On-Page SEO

Course 16 4 hours

What you'll learn

Skills you'll gain

Category: Search Engine Optimization
Category: E-Commerce
Category: Content Strategy
Category: Web Analytics and SEO
Category: Generative AI
Category: Blogs
Category: Web Content
Category: Copywriting
Category: Content Creation
Category: Keyword Research
Category: Sales Strategy

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Instructor

Alex Genadinik
Alex Genadinik
94 Courses 7,183 learners

Offered by

Alex Genadinik

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