Introduction to Business Specialization
Introduction to Business Specialization
Jumpstart Your Business Management Career!. Adopt industry recommended best practices in business management, digital marketing, and finance.
Instructors: Marla Noel
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What you'll learn
Determine content that resonates with consumers and how businesses can differentiate themselves in competitive markets with that content.
Explore business growth best practices, including the basics of management, employee leadership development, and strategic planning.
Utilize critical financial information to help run and grow a business while managing cash flow and expenses.
Skills you'll gain
- Accountability
- Banking
- Business Management
- Business Planning
- Business Strategy
- Cash Flow Forecasting
- Content Marketing
- Digital Marketing
- Keyword Research
- Leadership and Management
- Management Training And Development
- Online Advertising
- Organizational Leadership
- Search Engine Marketing
- Search Engine Optimization
- Social Media
- Social Media Strategy
- Storytelling
- Strategic Planning
- Team Leadership
Details to know
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See how employees at top companies are mastering in-demand skills
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from University of California, Irvine
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Frequently asked questions
Learners can complete this three-course specialization at their own pace. Since each course has four modules, if a learner completes a module a week, they could finish the specialization in twelve weeks.
While this is a beginner-level course, some business knowledge or digital marketing experience is helpful.
No, these courses can be taken in any order.
More questions
Financial aid available,