Can I apply these skills immediately in my current role?

Yes, the curriculum emphasizes practical application with real-world case studies and projects. You'll gain immediately applicable skills in survey design, statistical analysis, and data-driven decision making that enhance any business or research role.

Is this course really 100% online? Do I need to attend any classes in person?

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

Can I just enroll in a single course?

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Can I take the course for free?

No, you cannot take this course for free. When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you cannot afford the fee, you can apply for financial aid.

Will I earn university credit for completing the Specialization?

This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

Advanced Survey Design & Statistical Analysis Specialization

Advanced Market Research With Data Analytics. Master survey design, statistical analysis, and predictive modeling for market insights.

Instructor: LearningMate

Included with

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8 course series

Get in-depth knowledge of a subject

Intermediate level

Recommended experience

4 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

8 course series

Get in-depth knowledge of a subject

Intermediate level

Recommended experience

4 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Design sophisticated market surveys and analyze data using statistical testing methods
Build predictive models and automated workflows using R programming and cloud platforms
Implement data governance practices to ensure research quality and reproducible insights

Skills you'll gain

Tools you'll learn

R Programming

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Advance your subject-matter expertise

Learn in-demand skills from university and industry experts
Master a subject or tool with hands-on projects
Develop a deep understanding of key concepts
Earn a career certificate from Coursera

Specialization - 8 course series

This program equips market research professionals with end-to-end analytical capabilities, from designing user-centric surveys with branching logic to building predictive models in R. Learners master statistical testing, workflow automation, and data governance practices essential for generating reliable, actionable market insights that inform strategic business decisions.

Applied Learning Project

Throughout the specialization, learners complete hands-on projects including designing professional surveys with skip logic, conducting statistical analysis in Excel, building automated data workflows, and creating validated regression models in R. These portfolio-ready projects demonstrate practical skills in transforming raw market data into strategic business recommendations through reproducible analytical workflows.

Design and Analyze Impactful Market Surveys

Course 1 2 hours

What you'll learn

Learners will design user-centered surveys with branching logic and analyze data using chi-square tests to uncover significant, actionable insights.

Design Smart Surveys with Skip Logic

Course 2 2 hours

What you'll learn

Learners will be able to design effective surveys with proper question types and skip logic to improve data quality and the respondent experience.

Survey Samples: Size and Methods

Course 3 2 hours

What you'll learn

Select appropriate sampling methods and calculate the statistically valid sample size to design reliable survey research.

Skills you'll gain

Category: Business Research

Category: Sampling (Statistics)

Category: Sample Size Determination

Category: Research Design

Category: Statistics

Category: Quantitative Research

Category: Data Collection

Category: Statistical Methods

Category: Decision Making

Category: Probability & Statistics

Category: Survey Creation

Statistical Tests for Market Research

Course 4 2 hours

What you'll learn

Analyze market research data, apply t-tests in Excel to compare groups, interpret results, and make data-driven business recommendations.

Automate Surveys for Smart Market Insights

Course 5 2 hours

What you'll learn

Design efficient conjoint analysis studies and build automated data workflows to gain faster, sophisticated market insights.

Predict and Validate Regression Models in R

Course 6 2 hours

What you'll learn

Build and validate linear regression models in R, using diagnostics and cross-validation to ensure robust, reliable business predictions.

Transform, Analyze, and Report Data with R

Course 7 3 hours

What you'll learn

Build an end-to-end, reproducible analysis in R, from data transformation and model evaluation to automated reporting.

Govern and Evaluate Research Data Quality

Course 8 2 hours

What you'll learn

Master market forecasting and trend analysis. Learn to use historical data to predict demand and evaluate the strategic impact of emerging trends.

Skills you'll gain

Category: Gap Analysis

Category: Market Opportunities

Category: Performance Analysis

Category: Data Maintenance

Category: Business Planning

Category: Performance Measurement

Category: Business Strategy

Category: Business Development

Category: Variance Analysis

Category: Key Performance Indicators (KPIs)

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

LearningMate

164 Courses 8,980 learners

Offered by

Coursera

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Frequently asked questions

While Course 7 starts with R basics, having some familiarity with R programming will be helpful, especially for the predictive modeling components in Course 6.

You'll primarily use Microsoft Excel for statistical analysis, R/RStudio for predictive modeling and advanced analytics, and browser-based tools for survey design and workflow automation.

The program provides end-to-end skills from survey methodology to advanced analytics, preparing you for roles in market research, data analysis, and business intelligence with a strong foundation in both technical and strategic capabilities.