Based on the best-selling book, Loved, by Martina Lauchengco. Product marketing sits at the intersection of strategy, storytelling, and execution, especially in fast-moving tech markets. This course explores how to position, launch, and grow tech products by aligning value, messaging, and market needs.
Product Marketing and Go-to-Market Strategy
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Product Marketing and Go-to-Market Strategy
Instructor: Wiley-Expert Edge Course Instructors
Included with
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
6 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Develop and execute high-impact go-to-market strategies
Craft compelling messaging and brand positioning for tech products
Lead and collaborate effectively across product, sales, and marketing teams
Details to know
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Add to your LinkedIn profile
Recently updated!
March 2026
Assessments
5 assignments
Taught in English
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There are 5 modules in this course
In this section, we examine how adopting a product marketing mindset-focusing on differentiation, user onboarding, effective messaging, and community engagement-drives adoption and growth beyond technical features alone.
What's included
2 videos3 readings1 assignment
In this section, we examine how effective product marketing clarifies value propositions, aligns product, sales, and marketing teams, and enhances sales outcomes through informed messaging, market fit validation, and strategic collaboration.
What's included
1 video7 readings1 assignment
In this section, we examine how strategic launch timing, customer validation, and coordinated brand and pricing strategies influence product adoption and sales, using practical frameworks and real-world examples for effective go-to-market execution.
What's included
1 video2 readings1 assignment
In this section, we examine the distinct roles of positioning and messaging, apply iterative customer feedback, and use storytelling to craft credible, customer-centric communication strategies for product marketing.
What's included
1 video4 readings1 assignment
In this section, we examine how to lead and transform product marketing by aligning strategy, talent, and market insights, enabling measurable business growth and effective collaboration with product and go-to-market teams.
What's included
1 video3 readings1 assignment
Instructor
Offered by
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