Name: The "What" of the Marketing Strategy
Brand: IE Business School
Availability: OnlineOnly
Rating: 4.8 (5 reviews)

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About the Course

In this course, you will explore the essentials of marketing, where you'll learn to understand the marketplace, create value through strategic marketing, and capture value for profit and brand equity. Engage with customers across digital and physical platforms, and manage initiatives with key performance indicators to ensure successful marketing outcomes. Develop and implement effective marketing strategies with measurable results....