This course focuses on how to make marketing both more efficient and effective. It advocates that the role of marketing is to create a win-win situation for both customers and marketers. Good marketing also requires taking a purpose-driven approach. Marketing also needs to broaden to more stakeholders aside from the customer. Therefore, it requires internal marketing, supplier marketing, community marketing, and investor marketing. This course also demonstrates that stakeholder marketing generates better financial performance for the marketer.
The Good, Bad, and Ugly of Marketing - Jagdish Sheth
The Good, Bad, and Ugly of Marketing - Jagdish Sheth
This course is part of The 4 A's of Marketing with Jagdish Sheth Specialization
Instructor: Jagdish Sheth
Included with
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
4 hours to complete
Flexible schedule
Learn at your own pace
Skills you'll gain
- Corporate Sustainability
- Marketing Strategies
- Stakeholder Communications
- Stakeholder Analysis
- Community Development
- Business Ethics
- Marketing Effectiveness
- Consumer Behaviour
- Internal Communications
- Value Propositions
- Customer Insights
- Business Marketing
- Customer Relationship Building
- Stakeholder Engagement
- Marketing Psychology
- Strategic Marketing
- Stakeholder Management
- Marketing
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the The 4 A's of Marketing with Jagdish Sheth Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 2 modules in this course
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Instructor
Offered by
Explore more from Marketing
S.P. Jain Institute of Management and Research
Kennesaw State University
Kennesaw State University
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