The Future of Sports Media and Challenges Ahead

The Future of Sports Media and Challenges Ahead

This course is part of Revolution in Sports Media: Innovative Strategies Specialization

Instructor: Marisa Sáenz

Included with

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3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Analyze the future of revenue models and economic sustainability in sports media
Understand new audience patterns, gamification, and opportunities in women’s sports
Explore emerging technologies like AI, digital twins, and immersive experiences

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

6 assignments

Taught in English

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This course is part of the Revolution in Sports Media: Innovative Strategies Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

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There are 3 modules in this course

Look ahead to the forces reshaping the future of sports media—where economics, technology, and audience dynamics converge. This course explores the evolution of traditional revenue models, the growing media power of global mega-events, and the rising demand for sustainable, scalable business strategies in an ever-shifting industry.

Gain insight into how fan behavior is transforming, with emerging interest in niche communities, the surging momentum behind women’s sports, and gamification as a powerful tool for deeper engagement. You'll also explore the next wave of innovation, from immersive tech and AI to digital twins and shared reality—tools that are redefining how media is created, consumed, and monetized. By the end of the course, you’ll be prepared to not just keep pace with industry changes—but to lead strategic thinking and innovation at the forefront of sports media’s future.

Explore how digital disruption is transforming revenue models and financial sustainability in sports media. This module covers the shift to free-to-view and tech-driven monetization, the economic influence of mega-sporting events, and strategies for long-term sustainability and inclusive growth in the industry.

What's included

6 videos3 readings2 assignments1 discussion prompt

6 videos Total 38 minutes

The Economics of free-to-view models 7 minutes
Monetizing emerging technologies 8 minutes
The Economic Implications of Media Investments in Mega-Sporting Events 6 minutes
Sports Media as a Catalyst for Job Creation and Inclusive Growth 5 minutes
Economic Influence of Sports Media on the Sports Industry 6 minutes
Economic Disparities and Financial Sustainability in Sports Media 6 minutes

3 readings Total 220 minutes

Complementary Resources on Rethinking Revenue Models for a Digital Future 50 minutes
Complementary Resources on Media’s Role in Shaping the Economics of Mega-Sporting Events 120 minutes
Complementary Resources on Sustainability in Media Economics 50 minutes

2 assignments Total 60 minutes

The Economics of Sports Media 30 minutes
The Economics of Sports Media 30 minutes

1 discussion prompt Total 10 minutes

The Economics of Sports Media 10 minutes

Understand the evolving media consumption patterns across generations and niches. Learn how to engage Gen Z, Millennials, and Generation Alpha, unlock the media potential of women’s sports, and harness the power of gamification and fantasy models to attract and retain diverse audiences.

What's included

6 videos3 readings2 assignments1 discussion prompt

6 videos Total 40 minutes

Understanding Audience Segmentation 5 minutes
Gen Z, Millennials’ and Generation Alpha's Influence on Sports Media Consumption 7 minutes
The Women's Game as a Media Opportunity 6 minutes
The Power of Storytelling: Building Visibility and Addressing Challenges 6 minutes
Gamification in Sports Media 7 minutes
Fantasy Media Models in sports 8 minutes

3 readings Total 185 minutes

Complementary Resources on Beyond Gen Z: Catering to Niche and Global Audiences 90 minutes
Complementary Resources on The Women's Game as Media Opportunity 50 minutes
Complementary Resources on Gamification and Fantasy Media Models 45 minutes

2 assignments Total 60 minutes

Audience Dynamics and New Consumption Patterns 30 minutes
Audience Dynamics and New Consumption Patterns 30 minutes

1 discussion prompt Total 10 minutes

Audience Dynamics and New Consumption Patterns 10 minutes

Dive into the technologies revolutionizing fan engagement and media production. This module examines the rise of immersive media, the role of the metaverse, digital twins, volumetric data, and the integration of AI, mixed reality, and shared reality to create new forms of interactive and personalized sports experiences.

What's included

6 videos3 readings2 assignments1 discussion prompt

6 videos Total 41 minutes

Immersive Media and the Future of Fan Engagement 9 minutes
The Role of the Metaverse in Fan Engagement. 7 minutes
Understanding Digital Twins in Sports Media 7 minutes
Volumetric Data and 3D Virtualization 7 minutes
Spatio-Temporal Motion Capture 5 minutes
Mixed Reality and Shared Reality 7 minutes

3 readings Total 120 minutes

Complementary Resources on Immersive Media: The Future of Fan Engagement 60 minutes
Complementary Resources on Digital Twins and New Media Assets 50 minutes
Complementary Resources on AI, Mixed Reality and Shared Reality 10 minutes

2 assignments Total 60 minutes

Technology Transforming Sports Media 30 minutes
Technology Transforming Sports Media 30 minutes

1 discussion prompt Total 10 minutes

Technology Transforming Sports Media 10 minutes

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Instructor

Marisa Sáenz

Real Madrid Graduate School Universidad Europea

48 Courses 6,314 learners

Offered by

Real Madrid Graduate School Universidad Europea

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