Strategies and Approaches in Sports Media

Strategies and Approaches in Sports Media

This course is part of Revolution in Sports Media: Innovative Strategies Specialization

Instructor: Marisa Sáenz

Included with

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4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Design content strategies to connect with global audiences
Build digital communities and boost fan engagement
Navigate sponsorships, partnerships, and media rights sales

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

8 assignments

Taught in English

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Build your subject-matter expertise

This course is part of the Revolution in Sports Media: Innovative Strategies Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

Step into the fast-paced world of sports media and uncover the strategies behind powerful content and lasting audience connections. Learn how to craft stories that stir emotion, resonate across cultures, and build loyalty among diverse fan bases. From social media to community-building tools, discover how today’s platforms are transforming passive viewers into passionate participants.

Explore the business side of media creation—where storytelling meets strategy. You’ll learn how to design compelling sponsorship activations, forge mutually beneficial brand partnerships, and navigate the complex world of media rights. Real-world case studies ground each lesson in practice, giving you actionable insights from the front lines of the industry. By the end of the course, you’ll be ready to produce media that doesn’t just entertain—but inspires, engages, and delivers value to fans and brands alike.

Learn the art and science behind creating powerful sports media content. This module explores storytelling techniques, emotional connection, live reporting, and global localization strategies that engage fans and maximize impact across diverse audiences.

What's included

5 videos3 readings2 assignments1 discussion prompt

5 videos Total 29 minutes

The Power of Storytelling 6 minutes
Forging Emotional Connections 8 minutes
Mastering Live Reporting 5 minutes
The Art of Post-Game Analysis 6 minutes
Targeted Content Strategies 5 minutes

3 readings Total 225 minutes

Complementary Resources on Crafting Emotional Connections 105 minutes
Complementary Resources on Deepening Fan Engagement 75 minutes
Complementary Resources on Targeted Content Strategies Across The Globe 45 minutes

2 assignments Total 60 minutes

Sports Media Content Creation Strategies 30 minutes
Sports Media Content Creation Strategies 30 minutes

1 discussion prompt Total 10 minutes

Sports Media Content Creation Strategies 10 minutes

Explore the essential role of social media in sports. This module reveals how to leverage platforms and real-time tools to create strong communities, drive engagement, and use storytelling and analytics to grow an authentic online presence.

What's included

4 videos2 readings2 assignments1 discussion prompt

4 videos Total 26 minutes

Social Media Platforms 8 minutes
Coordination on Real-Time Events 6 minutes
Foundations of Creating a Strong Social Media Presence 7 minutes
Storytelling, Strategy and Numbers 6 minutes

2 readings Total 100 minutes

Complementary Resources on Social Media : Platforms and Tools 40 minutes
Complementary Resources on Building Communities and Driving Engagement 60 minutes

2 assignments Total 60 minutes

Social Media and Community Building 30 minutes
Social Media and Community Building 30 minutes

1 discussion prompt Total 10 minutes

Social Media and Community Building 10 minutes

Discover how advertising, partnerships, and sponsorships revolutionize fan engagement and create value for all stakeholders. Through foundational principles and innovative case studies, you’ll learn to build win-win collaborations and deliver immersive brand experiences.

What's included

6 videos3 readings2 assignments1 discussion prompt

6 videos Total 34 minutes

How Advertising Redefines Fan Engagement and Brand Partnerships 5 minutes
How Sports Media Creates Immersive Experiences 6 minutes
Foundational Principles of Effective Collaborations 6 minutes
Specific Types of Partnerships 6 minutes
Foundational and Legacy Collaborations 6 minutes
Media-Driven Innovative Partnerships 5 minutes

3 readings Total 80 minutes

Complementary Resources on Revolutionizing Fan Engagement: Advertising Strategies 30 minutes
Complementary Resources on Building Win-Win Collaborations 30 minutes
Complementary Resources on Real-World Examples 20 minutes

2 assignments Total 60 minutes

Brand Partnerships and Sponsorships in Sports Media 30 minutes
Brand Partnerships and Sponsorships in Sports Media 30 minutes

1 discussion prompt Total 10 minutes

Brand Partnerships and Sponsorships in Sports Media 10 minutes

Dive into the commercial engine of sports media. This module covers the ecosystem and value creation of media rights, the evolution of rights sales, and the strategies behind successful tender processes and packaging, equipping you to maximize value in a rapidly changing market.

What's included

5 videos3 readings2 assignments1 discussion prompt

5 videos Total 36 minutes

Maximizing Value: The Ecosystem and Dynamics of Media Rights Sales: Key Stakeholders 7 minutes
Ecosystem and Dynamics of Media Rights Sales: Value creation 7 minutes
The Evolution of Media Rights Sales 7 minutes
The Evolution of Media Rights Values in Europe and the US 7 minutes
Inside the Tender Process 7 minutes

3 readings Total 230 minutes

Complementary Resources on Maximizing Value: The Ecosystem and Dynamics of Media Rights Sales 60 minutes
Complementary Resources on The Evolutions of Media Right 120 minutes
Complementary Resources on Mastering Media Rights: Tender Processes and Packaging Strategies 50 minutes

2 assignments Total 60 minutes

The Business of Media Rights sales 30 minutes
The Business of Media Rights sales 30 minutes

1 discussion prompt Total 10 minutes

The Business of Media Rights sales 10 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Marisa Sáenz

Real Madrid Graduate School Universidad Europea

48 Courses 6,314 learners

Offered by

Real Madrid Graduate School Universidad Europea

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To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

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