This social media marketing course equips you with the skills to build, optimize, and scale your brand across major social platforms. Begin with foundational concepts, including brand management, buyer personas, storytelling, content planning, and key social media metrics, supported by real-world case studies from Nike, KFC, and Starbucks.
Social Media Marketing
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Social Media Marketing
This course is part of Social Media Marketing and Brand Advocacy Specialization
Instructor: Priyanka Mehta
1,973 already enrolled
Included with
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Develop targeted strategies for Facebook, Instagram, YouTube, LinkedIn, X, and Pinterest
Create engaging content and high-performing ads tailored to each platform
Track metrics, analyze audience behavior, and refine campaigns with data
Build and manage end-to-end social media campaigns using tools and calendars
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Social Media Marketing and Brand Advocacy Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 2 modules in this course
This two-module Social Media Marketing program prepares you for entry-level digital marketing and e-commerce roles. You'll learn to attract and engage customers through various social channels and drive transactions. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills.
What's included
127 videos10 assignments
This two-module Social Media Marketing program prepares you for entry-level digital marketing and e-commerce roles. You'll learn to attract and engage customers through various social channels and drive transactions. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills.
What's included
2 assignments
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
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Frequently asked questions
You’ll learn social media strategy, content creation, ad setup, analytics, campaign planning, audience engagement, social listening, and platform-specific marketing for Facebook, Instagram, YouTube, LinkedIn, X, and Pinterest.
Yes. You’ll learn both organic content strategies and paid ads, including Meta Ads, YouTube Ads, LinkedIn Ads, X Ads, and promoted content on Pinterest.
Absolutely. You’ll use tools like Meta Business Suite, Canva, Powtoon, Crystal, Lusha, GetEmail, X Pro, Pinterest Business Hub, and social listening platforms.
More questions
Financial aid available,
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