This is an in-depth course designed to explore the transformative impact of GenAI on marketing data analytics. This course provides a comprehensive understanding of how GenAI can be leveraged to enhance various marketing functions, including campaign optimization, customer segmentation, sentiment analytics, and performance analysis. Through interactive discussions, practical demonstrations, and hands-on activities, learners will gain the skills necessary to integrate GenAI tools into their marketing workflows, driving innovation and efficiency.

This course is tailored to marketing analytics team leaders and marketing analysts, including those responsible for guiding their teams toward more efficient, innovative, and forward-thinking practices, marketing analysts looking to enhance their workflows and boost productivity with GenAI tools, and aspiring marketing professionals seeking to future-proof their skills and gain a competitive edge. Participants should have a basic knowledge of marketing concepts and strategies, familiarity with marketing tools like Google Analytics, CRM systems, and marketing automation platforms, and a curiosity and willingness to explore new technologies. While a deep technical background is not strictly required, some prior exposure to marketing analytics will help learners better contextualize and apply the GenAI-focused content covered in this course. By the end of this course, marketing analysts will be equipped with the knowledge and skills to harness the transformative potential of GenAI, driving efficiency, innovation, and strategic insights in their work.