By the end of this course, learners will be able to configure a Google Ads account, design structured campaigns, create relevant ads, optimize Quality Score, and analyze performance using built-in reporting tools. Learners will also develop the ability to make data-driven decisions that improve campaign effectiveness and advertising efficiency.
Apply Google Ads for Campaign Setup and Optimization
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
5 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Configure Google Ads accounts and structure effective campaigns.
Create optimized ads and improve Quality Score performance.
Analyze reports to make data-driven campaign decisions.
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
February 2026
Assessments
8 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
There are 2 modules in this course
This module introduces the fundamentals of Google Ads, guiding learners through account creation, strategic planning, account structure, and essential campaign settings required to build a strong and scalable advertising foundation.
What's included
8 videos4 assignments
This module focuses on executing Google Ads campaigns effectively by creating ad groups and ads, optimizing performance through Quality Score improvement, and analyzing results using reporting tools to support data-driven decisions.
What's included
7 videos4 assignments
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