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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,392 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

CE

Dec 27, 2021

The course covers the foundations on Marketing. It was clear and well explained. Thank you to the three Professors to teach with so much excitement, it certainty made my experience more enjoyable.

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

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1801 - 1825 of 2,548 Reviews for Introduction to Marketing

By Sumana P

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Feb 14, 2017

Very informative

By Miltina N

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Jun 28, 2016

Excellent course

By Ous E L

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Jun 25, 2016

Excellent course

By Zhanar B

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May 12, 2016

very instructive

By Waleed M S

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Mar 13, 2016

excellent course

By kaisar A

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Feb 29, 2016

Best course ever

By Joan Y

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Dec 19, 2015

Very interesting

By shihyang y

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Feb 17, 2024

it is very good

By Gilberto P

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Oct 14, 2023

Excelente curso

By FRANCISCO R T

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Jan 12, 2023

todo excelente

By Aniket D

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Jun 7, 2022

Excelent Course

By Hani H S A

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May 17, 2022

perfect course

By Scott S

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Apr 26, 2021

I learned a lot

By Levi N

•

Jun 23, 2020

quite informing

By Piyush J

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May 22, 2020

Great Learning!

By Eassa S

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Oct 14, 2019

fabulous start.

By Shruti S

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Aug 26, 2019

Great insights!

By Yiping C

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Feb 3, 2018

Really helpful!

By Jose T O P

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Jan 13, 2018

Muy buen curso!

By Yamamoto B

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Sep 17, 2017

Awesome course!

By Prashant C

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Apr 10, 2016

Great course !!

By Sherilee A F

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Mar 29, 2016

Amazing Course!

By Tanjim U I

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Dec 31, 2015

Best Course!!!!

By Ayman J

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Jul 14, 2025

Grate material

By Mehedi H

•

Oct 18, 2024

wonderful this