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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,392 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

CE

Dec 27, 2021

The course covers the foundations on Marketing. It was clear and well explained. Thank you to the three Professors to teach with so much excitement, it certainty made my experience more enjoyable.

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

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1276 - 1300 of 2,548 Reviews for Introduction to Marketing

By Lim C L V

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Jun 22, 2017

great course.. great high quality videos and slides!

By Joycelyn L

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Jun 6, 2017

informative and very easy to understand the concepts

By Oscar M

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Mar 26, 2017

Perfect course, I like the examples of the teachers.

By Alan J

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Oct 29, 2024

The teaching is clear, applicable, and interesting.

By Mercedes P

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Feb 24, 2022

need more intercative lessons and speaker in Week 3

By lorenzo n

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Jan 23, 2022

Exceptionally great, weird distribution of material

By danielle n

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Apr 6, 2021

loved the course and the professors were lovely too

By Huynh D H T

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Oct 20, 2020

I learned a lot from this course. Thank you so much

By Kevan H

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May 14, 2020

Was a great overview and introduction to marketing.

By Benita T

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May 5, 2020

Very insightful and easy to understand for beginner

By JENNIFER P

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Mar 31, 2020

very clear content, accessible format -- thank you!

By Thabo B

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Feb 19, 2020

I enjoyed the course, it is fun and i learnt a lot.

By Abhishek S

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Feb 16, 2020

very good knowledge provided related to the market.

By Mark S

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Apr 3, 2019

Very interesting marketing concepts and strategies.

By Yasser a

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Nov 30, 2018

learned a lot in this couse , i highly recommend it

By B K

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Nov 30, 2018

A VERY USEFUL , I LEARNED LOT ABOUT PRODUTS, SALES

By cheikh m j n

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Nov 10, 2018

very very interesting professors are good and clear

By Yingchi C

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Nov 8, 2018

This course is easy to understand and quite useful!

By Dexter T C

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Jun 18, 2018

Nice combination of theory and real world examples.

By Jeffrey G

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May 20, 2017

Insightful. I like the way the course is presented.

By Rachel B

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Apr 22, 2017

interesting and varied views - enjoyed the examples

By Mike T

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Apr 5, 2016

Great course to learning a base level in marketing!

By Ganesh P

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Feb 21, 2016

Thank you very much for a nice Introduction Course!

By Tuyetanh V

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Nov 8, 2024

This course helps me to understand basis marketing

By Divesh D

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May 20, 2020

A must learn for every marketing person out there!