Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania
About the Course
Top reviews
CE
Dec 27, 2021
The course covers the foundations on Marketing. It was clear and well explained. Thank you to the three Professors to teach with so much excitement, it certainty made my experience more enjoyable.
MA
Mar 21, 2016
This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike
2501 - 2525 of 2,548 Reviews for Introduction to Marketing
By David B
•Jan 24, 2024
This course is a bit slapdash, and the lack of quizzes after each video makes it hard to prepare for the quizzes.
By Nicole Z D
•Jul 17, 2019
It was really good BUT it is from 2013... in 6 years a lot of things have changed specially in the digital area!
By Guido T
•Jan 21, 2016
Good introduction, some modules are more interesting (less obvious, or less of a "definition list") than others.
By William J
•Dec 12, 2015
Can't see the graphs due to subtitles. Very annoying, and makes it hard to comprehend what's being explained.
By Lai W K L
•Jun 8, 2020
The course was interesting but it could perhaps feature an applied section, or have some practice scenarios.
By Yuwei Y
•Dec 30, 2017
I feel this course is too few to illustrate the basic marketing principles. It just introduces some trends.
By A C
•Apr 11, 2016
This course is good for starters. Just wish it had more mentions of live examples to go with the theory
By Radiya A A
•Jul 19, 2020
I wish there was a marketing plan for a startup business that I can use it and apply my learning
By Mahamudul H
•Jul 3, 2020
The theories are monotonous. It can be made fun using interactive examples and small exercises.
By Taylor P
•Jul 13, 2021
Not what I was looking for. Too much of a big picture overview. Looking for more specifics.
By Mayank B
•Apr 15, 2017
The course was somewhat disjointed and it would be good to have some notes.
By Trúc N
•Mar 18, 2020
It's great to extend your field with extra theories and references ;)
By Roxanne O
•Oct 1, 2025
This Module is long, would have been great to do a quiz in-between
By shiva j
•Oct 31, 2018
Good material, but not satisfied with the quality of teaching.
By Oswell D
•Oct 16, 2018
Some good points covered. Some presenters better than others.
By Ashish K C
•Dec 9, 2019
I was expecting coverage of more fundamentals in the course.
By SUMIN C
•Sep 4, 2018
I liked but I hope that it covers more cases before theory
By Akintoye A
•Apr 3, 2017
I feel the course could have been more engaging. Thanks
By faraz a
•Jul 16, 2018
The course felt a little outdated for the year 2018
By Adriana G
•Jun 12, 2018
Videos incompletos, por ende, material incompleto
By Kamala k
•Apr 24, 2019
It useful to basic concept of marketing
By Tony F
•Dec 15, 2017
too much terminology not much content
By María J M
•Feb 2, 2019
Week 3 needs to be more dynamic
By CIMV
•Aug 28, 2019
feels a little bit outdated.
By Tan K Y
•Jan 19, 2020
could be made even simpler!