Price Talk Tactics

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Price Talk Tactics

This course is part of Deal Negotiation, Pricing Strategy & Stakeholder Mapping Specialization

Instructor: ansrsource instructors

2 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Recognize and apply anchoring tactics in pricing conversations to establish favorable starting positions in negotiations
Master bracketing techniques to create strategic pricing ranges that guide buyers toward your target price point
Trade non-price concessions effectively to protect margins while still moving deals forward to successful close

Details to know

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This course is part of the Deal Negotiation, Pricing Strategy & Stakeholder Mapping Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

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Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
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There are 2 modules in this course

The course is built for sales professionals working in B2B, SaaS, enterprise, retail, channel sales, and client-facing roles where pricing conversations are frequent and consequential. It assumes learners already have experience participating in sales calls or negotiations and are ready to refine how they handle pricing rather than learn basic sales fundamentals. The emphasis throughout is on practical skill development that can be applied immediately in live conversations.

In this module, learners build a shared vocabulary for price negotiations by examining three foundational tactics used in sales conversations. Through concrete examples and annotation practice, learners learn to recognize anchoring, bracketing, and trade-offs as they appear in real deal language.

What's included

2 videos1 reading2 assignments

2 videosTotal 10 minutes

Let's Learn How To Talk Price4 minutes
The Big Three: Anchoring, Bracketing, and Trade-Offs6 minutes

1 readingTotal 5 minutes

A Practical Taxonomy of Price-Negotiation Tactics5 minutes

2 assignmentsTotal 25 minutes

Hands-On Learning: Festival Deal Negotiation: Spot the Strategy15 minutes
Practice Quiz : Recognizing Price-Negotiation Tactics in Real Conversations10 minutes

In this module, learners move from recognition to execution. They practice setting strong anchors, responding to counter-anchors, and trading non-price concessions to protect margin mirroring how experienced sales professionals manage real negotiations.

What's included

4 videos1 reading2 assignments

4 videosTotal 23 minutes

Why Discounting Too Fast Costs You More Than Margin?7 minutes
Handling the Counter-Anchor7 minutes
Anchoring High and Trading Smart5 minutes
Congratulations and Continuous Learning Journey4 minutes

1 readingTotal 5 minutes

Non-Price Concessions That Buyers Actually Value5 minutes

2 assignmentsTotal 35 minutes

Graded Assesment : Run the Price Conversation20 minutes
Hands-on Learning : Simulated Price Call15 minutes

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Instructor

ansrsource instructors

Coursera

200 Courses8,106 learners

Offered by

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