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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois Urbana-Champaign

4.5
stars
4,819 ratings

About the Course

This course examines how modern digital marketing integrates technology, creativity, and analytics to shape discovery, competition, and customer experience across digital and physical channels. Through a progression from foundational strategy to content, ecosystem integration, and artificial intelligence, the course explores how brands build trust, deliver value, and drive measurable growth in the contemporary digital marketplace. Module 1 introduces the foundations of modern digital marketing strategy (i.e., how digitization reshapes discovery, competition, and consumer experience across online and physical channels). Module 2 builds on this foundation by exploring how content is designed for multi-audience environments where people, algorithms, and generative AI all “read” and respond to information differently. Module 3 examines the integration of paid, organic, and influencer activities into unified ecosystems that turn storytelling and trust into measurable growth. Module 4 concludes by showing how artificial intelligence transforms service delivery, where data, empathy, and automation combine to create more personalized and anticipatory customer experiences. Together, these modules chart how technology, creativity, and analytics converge to define success in the modern digital marketplace. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

OA

Feb 29, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

BM

Oct 9, 2019

Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.

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1151 - 1165 of 1,165 Reviews for Digital Marketing Analytics in Theory

By onkar r

Jul 13, 2022

Did not received the certificate

By Zeinab S

Jan 18, 2018

Im not into analytics at all

By Bhanu K

Aug 8, 2017

Not upto the expectations!

By Fardeen A

Apr 24, 2018

not practical enough

By Vishal R

Dec 18, 2015

to much theory

By t a

Nov 4, 2015

Too vague

By Smirnov I

Apr 18, 2022

The information is presented unevenly, in torn chunks, and often without examples. The instructor simply reads out information from slides without a prepared speech, which confuses the learner. The information on the slides is mostly outdated. Recommended books to read (especially the instructor's own books) are behind the paywall. Quizzes often contain questions that are not addressed in the presentations themselves or in the accompanying books. Moreover, the questions themselves are often confusing, as if the questions, videos, and readings were composed by three different people. Perhaps the course instructor is an excellent independent speaker and a great analyst. But he is a terrible instructor. The maximum rating for the course is 3 stars. I give it a 1 for my personal experience. I did not take Honors Assignment, so I can't vouch for that part of the course, but most likely there are "think and write" questions. Thanks, not interested. If you want a certificate and you already have experience in marketing, you won't learn anything new here. Run through the quizzes and move on. Don't waste your time on this one.

By Vivian N

Oct 22, 2021

I will NOT recommended this course to any one! Well, thats all theory indeed. Actually my personal opinion is that the first 2 week lessons could be compressed into 3-5 days of learning, to do their justice. They are about history of analytics that could be read and known but not necessary to be learnt so thoroughly. For the last 2 weeks lesson, I quite enjoyed the slides and illustrations. However its so disappointing not to see new emerging channels such as Tiktok mentioned in such a digital marketing course. I hope the course could be more up to date every now and then, because digital marketing landscape evolve quite quickly these days. Marketers miss out on these new updates would lack an advantage. Thank you!

By Shantanu T

Aug 31, 2022

I chose to do this specialization after reading the names and descriptions of this and the subsequent course (DM Analytics in Practise). I am halfway through the latter and I must say that I am thoroughly disappointed. My hope was that I would learn the actual practical implementation of things and gain deeper insights into the services that I am trying to provide. I can't see how these courses have improved my ability to get a job or provide DM good services to clients. If someone can show it to me, I will be thankful.

By Vanni F

Apr 8, 2022

I found the course very superficial, with very little to take away.

Also questionable that the professor recommends reading (buying on amazon) the book he wrote.

On the positive side: the course is rather quick to complete

By Aman P

Aug 3, 2020

I have completed this course but yet certificate is not being provided I am struggling for certificate

By somya d

Aug 9, 2019

less videos more required reading. not fun.

By BIRATUNGANYE I

Jun 22, 2020

was been an key to my knoledge.

By Lê B T

Oct 5, 2022

Boring !!! waste of time

By Roberto F C

Jan 16, 2021

Es una perdida de tiempo