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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois Urbana-Champaign

4.5
stars
4,819 ratings

About the Course

This course examines how modern digital marketing integrates technology, creativity, and analytics to shape discovery, competition, and customer experience across digital and physical channels. Through a progression from foundational strategy to content, ecosystem integration, and artificial intelligence, the course explores how brands build trust, deliver value, and drive measurable growth in the contemporary digital marketplace. Module 1 introduces the foundations of modern digital marketing strategy (i.e., how digitization reshapes discovery, competition, and consumer experience across online and physical channels). Module 2 builds on this foundation by exploring how content is designed for multi-audience environments where people, algorithms, and generative AI all “read” and respond to information differently. Module 3 examines the integration of paid, organic, and influencer activities into unified ecosystems that turn storytelling and trust into measurable growth. Module 4 concludes by showing how artificial intelligence transforms service delivery, where data, empathy, and automation combine to create more personalized and anticipatory customer experiences. Together, these modules chart how technology, creativity, and analytics converge to define success in the modern digital marketplace. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

OA

Feb 29, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

BM

Oct 9, 2019

Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.

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1001 - 1025 of 1,165 Reviews for Digital Marketing Analytics in Theory

By Aglaja G

•

Aug 23, 2016

Great course!

By MADDALA R

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Oct 2, 2020

great course

By S M M

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Jun 30, 2020

great course

By MOHAMMED A

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Jul 20, 2020

AS EXPECTED

By Saloni S

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Jul 6, 2020

It was nice

By Nikhil “ S

•

Mar 26, 2020

very useful

By Shubham D

•

Mar 6, 2019

good course

By Pradeep K

•

Oct 18, 2017

good Course

By Mazen K

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Jul 4, 2022

very good

By Nishchay S

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Apr 10, 2020

I loved it

By Rajath R B

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Nov 7, 2022

very good

By TALLAPRAGADA D P

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Jul 14, 2020

very good

By Kandarp M

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Jun 1, 2019

vERY GOOD

By sanyam j

•

Dec 16, 2016

nice one.

By SANO A

•

Aug 18, 2016

Very good

By Thai Q N

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Oct 25, 2024

ok good

By ABIRAMI V P

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Jul 26, 2025

good

By Tuấn A N

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Jan 23, 2025

Good

By DISHA M R

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Sep 8, 2024

good

By MD I A

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Aug 9, 2024

good

By Nikhil K

•

Oct 1, 2023

nice

By ayyalasomayajula s s

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Mar 13, 2022

good

By Muhammad S A

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Sep 23, 2020

good

By Sani K

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Sep 18, 2020

Good

By Rasha N

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Aug 4, 2020

good