Chevron Left
Back to Digital Marketing Analytics in Theory

Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois Urbana-Champaign

4.5
stars
4,819 ratings

About the Course

This course examines how modern digital marketing integrates technology, creativity, and analytics to shape discovery, competition, and customer experience across digital and physical channels. Through a progression from foundational strategy to content, ecosystem integration, and artificial intelligence, the course explores how brands build trust, deliver value, and drive measurable growth in the contemporary digital marketplace. Module 1 introduces the foundations of modern digital marketing strategy (i.e., how digitization reshapes discovery, competition, and consumer experience across online and physical channels). Module 2 builds on this foundation by exploring how content is designed for multi-audience environments where people, algorithms, and generative AI all “read” and respond to information differently. Module 3 examines the integration of paid, organic, and influencer activities into unified ecosystems that turn storytelling and trust into measurable growth. Module 4 concludes by showing how artificial intelligence transforms service delivery, where data, empathy, and automation combine to create more personalized and anticipatory customer experiences. Together, these modules chart how technology, creativity, and analytics converge to define success in the modern digital marketplace. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

OA

Feb 29, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

BM

Oct 9, 2019

Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.

Filter by:

951 - 975 of 1,165 Reviews for Digital Marketing Analytics in Theory

By Angela F

•

Sep 9, 2020

Very clear explanations, easy to understand

By Mokshesh J

•

Apr 13, 2020

fun, thought provoking and very educational

By Saurav K

•

Jul 4, 2020

Good teaching but little less interactive.

By Mostafa M

•

Nov 24, 2017

Please give us more life examples

Thank you

By Caro

•

Dec 17, 2019

I liked the first one more than this one.

By Bénédicte M

•

Apr 23, 2019

Good but the book references are too old.

By Md I I C

•

Jun 28, 2020

Good Tutorial but need better example...

By Agnese J

•

Feb 5, 2021

Easy to understand and good structure.

By Hazem J S

•

May 18, 2016

Very Informative, a little dry however

By Махмудова А

•

May 19, 2020

Nice course for theoretical knowledge

By MUHAMMED Z N K P

•

Oct 16, 2020

great course for marketing analysis.

By Min X

•

Apr 29, 2020

Overall good, but not enough detail.

By Ahmed M M

•

Nov 25, 2018

good content but needs to be updated

By Eeshaa N S

•

Apr 24, 2018

Awesome course, quite user friendly!

By daniela c

•

Mar 20, 2016

Very interesting and well supported

By Laura J

•

Sep 8, 2015

Good overview of digital analytics.

By Kumar A

•

Jun 12, 2020

Great course explaining the theory

By Roberto I

•

Aug 26, 2018

Some readings are becoming dated.

By amir s

•

Dec 19, 2016

It is a great fundamental course.

By JAY R P

•

Jul 16, 2020

Keanu Reaves of Data analytics!!

By Vaso K

•

Feb 7, 2016

Not so good! There is much water

By Juan S D

•

Mar 3, 2016

Es un poco denso pero es bueno.

By Deepakkumar P

•

May 9, 2020

It was very informative course

By Shilpa M

•

Feb 20, 2020

It was nice...gave the basics

By Ashna M

•

Jul 7, 2020

very helpful and interesting