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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois Urbana-Champaign

4.5
stars
4,819 ratings

About the Course

This course examines how modern digital marketing integrates technology, creativity, and analytics to shape discovery, competition, and customer experience across digital and physical channels. Through a progression from foundational strategy to content, ecosystem integration, and artificial intelligence, the course explores how brands build trust, deliver value, and drive measurable growth in the contemporary digital marketplace. Module 1 introduces the foundations of modern digital marketing strategy (i.e., how digitization reshapes discovery, competition, and consumer experience across online and physical channels). Module 2 builds on this foundation by exploring how content is designed for multi-audience environments where people, algorithms, and generative AI all “read” and respond to information differently. Module 3 examines the integration of paid, organic, and influencer activities into unified ecosystems that turn storytelling and trust into measurable growth. Module 4 concludes by showing how artificial intelligence transforms service delivery, where data, empathy, and automation combine to create more personalized and anticipatory customer experiences. Together, these modules chart how technology, creativity, and analytics converge to define success in the modern digital marketplace. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

OA

Feb 29, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

BM

Oct 9, 2019

Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.

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901 - 925 of 1,165 Reviews for Digital Marketing Analytics in Theory

By Michelle A

Jul 24, 2016

Very useful information, even for someone who already has some background on this matter.

By Monalisa S

Mar 14, 2018

It touched upon many new aspects of Digital Analytics. Thanks for this wonderful course.

By Satyam K

Apr 15, 2018

overall a good course. gives good insights into how the marketing analytics world works

By Kelvin N

Nov 4, 2015

Professor have in-depth experience in the field which make the course very interesting!

By Harish K R

Mar 10, 2018

Good course to get started in Digital Analytics but some of the contents are outdated.

By Ritesh J

Sep 23, 2016

Learnt new things. Reading material is good. Instructor clearly explains the concepts.

By Rahul K

May 19, 2017

Very comprehensive and well planned for learning for someone who is new to analytics.

By Arturo B

Jan 20, 2017

Great introduction to Marketing Analytics. I think it needs a little more examples.

By ceyda o

Aug 13, 2016

I really enjoyed to learn new things, understand the analytics behind the marketing

By MISHIKA T

Aug 28, 2020

Theory was a bit boring because of quiz and assignment it becomes more interesting

By Victor N

Apr 27, 2020

Very good. but only less practical learnings than the last course on the program

By Valeria P

Mar 11, 2016

Interesting course and good basic knowledge! I wish we had more practice though.

By Yash D

Mar 8, 2019

The course is extremely helpful and concise. It was a great source of learning!

By IGNASIUS A

Oct 24, 2020

ya its good but the speaker in my opinion is not really good its really boring

By Timiha K

Apr 30, 2020

Would suggest giving more examples in the course to understand concepts better

By Rishabh K

Sep 21, 2018

The course covers the techniques of web analytics and many important concepts.

By Nádia N

Mar 6, 2019

Really good, I am just wondering to have more questions inside the exercises.

By Simone P

Jun 13, 2020

Great course. Videos are a little older but other than that it is top notch.

By Jyotsana B

Sep 25, 2015

Nice explanation about need and its different aspect of Digital Analytic s.

By Brent C

Feb 1, 2018

solid overview of the theory of digital marketing from an industry leader.

By LAMIN C

Mar 9, 2025

This was a great course that helped enlightened me of digital marketing.!

By Kshitij V

Jun 9, 2018

In some videos the audio was very low otherwise and excellent experience.

By Sameed B

Jul 9, 2020

A helpful course but should add more practical exercises in the course

By Shaun W

Nov 22, 2018

The course content was excellent and I found the video to be engaging.

By Christian E M

Feb 14, 2018

I think the topics were a bit out of date but otherwise a good course.