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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois Urbana-Champaign

4.5
stars
4,819 ratings

About the Course

This course examines how modern digital marketing integrates technology, creativity, and analytics to shape discovery, competition, and customer experience across digital and physical channels. Through a progression from foundational strategy to content, ecosystem integration, and artificial intelligence, the course explores how brands build trust, deliver value, and drive measurable growth in the contemporary digital marketplace. Module 1 introduces the foundations of modern digital marketing strategy (i.e., how digitization reshapes discovery, competition, and consumer experience across online and physical channels). Module 2 builds on this foundation by exploring how content is designed for multi-audience environments where people, algorithms, and generative AI all “read” and respond to information differently. Module 3 examines the integration of paid, organic, and influencer activities into unified ecosystems that turn storytelling and trust into measurable growth. Module 4 concludes by showing how artificial intelligence transforms service delivery, where data, empathy, and automation combine to create more personalized and anticipatory customer experiences. Together, these modules chart how technology, creativity, and analytics converge to define success in the modern digital marketplace. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

OA

Feb 29, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

BM

Oct 9, 2019

Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.

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676 - 700 of 1,165 Reviews for Digital Marketing Analytics in Theory

By P S

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Sep 1, 2024

great course

By Onigbinde G

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Jan 3, 2023

Great Course

By Alina A

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Oct 21, 2021

хороший курс

By Shloka G

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Jun 29, 2021

great course

By Eduardo .

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Oct 5, 2020

Great course

By Luis m Y

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Sep 3, 2020

Great topics

By Luis F C P

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Jul 13, 2020

muy completo

By Ahmed Y

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Jun 18, 2020

great course

By NEELU S

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Jun 2, 2020

Great course

By Jonas R

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May 18, 2020

Great course

By Adittya S

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Apr 13, 2020

Fine course.

By Adil K G

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Apr 7, 2020

Great course

By Prakriti P

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Mar 25, 2020

Great Course

By Akansha K

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Dec 18, 2019

great course

By JEFFREY W

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Jul 31, 2019

Great course

By I, N B

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Jun 30, 2019

great course

By 5016 - A M

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Jun 26, 2019

great course

By Luis F B

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May 14, 2018

Great course

By Tim B

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Dec 11, 2017

Great course

By Ajay P

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Nov 21, 2016

Great Course

By Anwar A M

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Oct 3, 2024

nice course

By Iswarya R

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Mar 28, 2021

it was nice

By VAIBHAV C

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Aug 20, 2020

nice course

By Suhas H

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Jul 19, 2020

It was good

By shaurya s

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Jul 17, 2020

good course