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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois Urbana-Champaign

4.5
stars
4,819 ratings

About the Course

This course examines how modern digital marketing integrates technology, creativity, and analytics to shape discovery, competition, and customer experience across digital and physical channels. Through a progression from foundational strategy to content, ecosystem integration, and artificial intelligence, the course explores how brands build trust, deliver value, and drive measurable growth in the contemporary digital marketplace. Module 1 introduces the foundations of modern digital marketing strategy (i.e., how digitization reshapes discovery, competition, and consumer experience across online and physical channels). Module 2 builds on this foundation by exploring how content is designed for multi-audience environments where people, algorithms, and generative AI all “read” and respond to information differently. Module 3 examines the integration of paid, organic, and influencer activities into unified ecosystems that turn storytelling and trust into measurable growth. Module 4 concludes by showing how artificial intelligence transforms service delivery, where data, empathy, and automation combine to create more personalized and anticipatory customer experiences. Together, these modules chart how technology, creativity, and analytics converge to define success in the modern digital marketplace. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

OA

Feb 29, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

BM

Oct 9, 2019

Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.

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651 - 675 of 1,165 Reviews for Digital Marketing Analytics in Theory

By F.D A

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Aug 8, 2016

Very insightful

By Aaron B

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Mar 21, 2016

very insightful

By Ly V T M

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Jan 19, 2022

Really amazing

By Hernán L P

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Apr 12, 2021

great. awesome

By Rahul A

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Jul 25, 2020

perfect course

By Chintan S

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Jul 9, 2020

Good insights.

By Mohammed Z I

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Apr 13, 2020

GREAT CONTENT.

By Adarsh M

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Mar 29, 2020

Amazing course

By VAIBHAV D

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Jul 13, 2019

Worth to learn

By Ana C

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Apr 22, 2018

Amazing Course

By Apurv M

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Jan 3, 2018

Amazing Course

By nand k P

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Aug 24, 2015

Great content!

By xinyi m

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Dec 22, 2020

great lessons

By amina a

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Dec 21, 2020

amazing cours

By Puja K

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Aug 18, 2020

Very learning

By lucas d b r

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Jul 27, 2020

Great content

By Shrinivasa R

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Oct 6, 2019

great insight

By Tamaghn K

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Mar 17, 2019

The best!!!!!

By Surabhi S

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Jan 20, 2019

Great course.

By Carlos M

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Jun 14, 2018

Great course!

By Livia T

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Oct 2, 2017

Great course!

By Danna B

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May 15, 2017

Great course!

By Jithendra S R

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Nov 30, 2016

Great Course!

By Maria C C

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Feb 6, 2016

Great course!

By Gautam S

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Mar 24, 2025

Brilliant 👏