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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois Urbana-Champaign

4.5
stars
4,819 ratings

About the Course

This course examines how modern digital marketing integrates technology, creativity, and analytics to shape discovery, competition, and customer experience across digital and physical channels. Through a progression from foundational strategy to content, ecosystem integration, and artificial intelligence, the course explores how brands build trust, deliver value, and drive measurable growth in the contemporary digital marketplace. Module 1 introduces the foundations of modern digital marketing strategy (i.e., how digitization reshapes discovery, competition, and consumer experience across online and physical channels). Module 2 builds on this foundation by exploring how content is designed for multi-audience environments where people, algorithms, and generative AI all “read” and respond to information differently. Module 3 examines the integration of paid, organic, and influencer activities into unified ecosystems that turn storytelling and trust into measurable growth. Module 4 concludes by showing how artificial intelligence transforms service delivery, where data, empathy, and automation combine to create more personalized and anticipatory customer experiences. Together, these modules chart how technology, creativity, and analytics converge to define success in the modern digital marketplace. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

OA

Feb 29, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

BM

Oct 9, 2019

Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.

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576 - 600 of 1,165 Reviews for Digital Marketing Analytics in Theory

By Jacques P

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Jan 4, 2017

Well taught and insightful

By Neha s

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Jul 20, 2020

Excellent learning course

By Sudeepti P

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Aug 27, 2019

Nice course ! Satisfied !

By Thioro

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Apr 5, 2018

AMAZINGI LIKE THIS COURSE

By Edson d O

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Apr 2, 2018

Good resources, worth it!

By Dylan N

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Feb 5, 2018

Detailed and Informative.

By Sidharth S

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Aug 2, 2021

This was a great course.

By Pola N

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Sep 9, 2020

It's an excellent course

By megha

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Dec 29, 2016

best learning experience

By Mohamed G

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Jun 6, 2016

this course is very nice

By Luca R

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Sep 2, 2015

Great, useful, FANTASTIC

By Israel T d S

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Jun 16, 2020

i just love tis course!

By Reynaldo C A

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Jun 14, 2019

Very interesting course

By Yaremy A H

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Mar 7, 2019

very interesting course

By Bella G

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Feb 28, 2016

Useful and interesting.

By Manasi J

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Jun 11, 2022

The course was amazing

By Tejashri T

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Jan 1, 2021

These courses are good

By Nikhil K

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Mar 2, 2020

Very nicely explained!

By Omar S O

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Mar 18, 2019

I highly recommend it!

By sarunya w

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Jun 1, 2018

Very very Great course

By Olga R

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Mar 25, 2018

Very efficient course!

By AnhVVHS170681

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Jan 8, 2024

useful for our career

By Jean F F

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Jan 24, 2022

Great and satisfiying

By eva e q n

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Feb 6, 2021

i love it's in-depth

By Adil H

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May 10, 2020

THANK YOU VERY MUCH!