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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois Urbana-Champaign

4.5
stars
4,819 ratings

About the Course

This course examines how modern digital marketing integrates technology, creativity, and analytics to shape discovery, competition, and customer experience across digital and physical channels. Through a progression from foundational strategy to content, ecosystem integration, and artificial intelligence, the course explores how brands build trust, deliver value, and drive measurable growth in the contemporary digital marketplace. Module 1 introduces the foundations of modern digital marketing strategy (i.e., how digitization reshapes discovery, competition, and consumer experience across online and physical channels). Module 2 builds on this foundation by exploring how content is designed for multi-audience environments where people, algorithms, and generative AI all “read” and respond to information differently. Module 3 examines the integration of paid, organic, and influencer activities into unified ecosystems that turn storytelling and trust into measurable growth. Module 4 concludes by showing how artificial intelligence transforms service delivery, where data, empathy, and automation combine to create more personalized and anticipatory customer experiences. Together, these modules chart how technology, creativity, and analytics converge to define success in the modern digital marketplace. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

OA

Feb 29, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

BM

Oct 9, 2019

Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.

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551 - 575 of 1,165 Reviews for Digital Marketing Analytics in Theory

By Lisa B

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Jun 1, 2017

Great course. I learned a lot.

By Namaa

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Feb 20, 2016

Great course really enjoyed it

By Deleted A

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Jan 4, 2021

THANK YOU FOR THE OPPORTUNITY

By ADITYA P

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Sep 9, 2020

simple and easy to understand

By Kadri K

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Aug 2, 2020

This was really great course!

By Sheerja M

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Jun 3, 2020

Absolutely loved this course!

By Mehrdad k

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Nov 16, 2018

thanks for this useful course

By M S

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Apr 6, 2017

Great course! I recommend it.

By Jess H B

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Apr 3, 2023

Great course, great lecturer

By Hiroany D V C F

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May 21, 2020

Very Good Course! Thank you!

By Prashant A

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Mar 30, 2020

Very helpful and Insightful.

By Rajat P

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Nov 7, 2018

A great knowledgeable course

By Jay R

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Jun 3, 2017

Very well structured course.

By Kamila G

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Feb 16, 2016

Excellent course! Thank you.

By Adnan K

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Sep 11, 2020

great course and instructor

By SYED M J M

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Apr 4, 2020

Well developed and engaging

By STANLEY R

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Mar 27, 2017

Excellent class! Loved it!

By Omar M

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Dec 19, 2016

Heavy, but very insightful.

By Mary A N

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Oct 12, 2016

great platform for learning

By Rodrigo Y

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Sep 26, 2016

Great material and lectures

By Shubhangi N

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Jun 25, 2020

terrific course experience

By Dhruv B

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Mar 31, 2020

Great learning experience!

By Nabeel A

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Nov 2, 2019

Great learning experience.

By Babalola T T

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Sep 7, 2018

I really enjoy this course

By Sambit R

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Dec 19, 2017

A great insightful course.