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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois Urbana-Champaign

4.5
stars
4,819 ratings

About the Course

This course examines how modern digital marketing integrates technology, creativity, and analytics to shape discovery, competition, and customer experience across digital and physical channels. Through a progression from foundational strategy to content, ecosystem integration, and artificial intelligence, the course explores how brands build trust, deliver value, and drive measurable growth in the contemporary digital marketplace. Module 1 introduces the foundations of modern digital marketing strategy (i.e., how digitization reshapes discovery, competition, and consumer experience across online and physical channels). Module 2 builds on this foundation by exploring how content is designed for multi-audience environments where people, algorithms, and generative AI all “read” and respond to information differently. Module 3 examines the integration of paid, organic, and influencer activities into unified ecosystems that turn storytelling and trust into measurable growth. Module 4 concludes by showing how artificial intelligence transforms service delivery, where data, empathy, and automation combine to create more personalized and anticipatory customer experiences. Together, these modules chart how technology, creativity, and analytics converge to define success in the modern digital marketplace. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

OA

Feb 29, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

BM

Oct 9, 2019

Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.

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451 - 475 of 1,165 Reviews for Digital Marketing Analytics in Theory

By Mohammad F A

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Jun 4, 2018

I learned a lot, thank you for this awesome course

By Akhil V

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Mar 5, 2018

Great Course for beginners in Marketing Analytics!

By Daniel Á T v

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Feb 8, 2016

Well oriented, organized and useful. Thanks a lot!

By Rumanti D P

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Nov 14, 2020

Very satisfied with the content and the delivery.

By Alejandro H

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May 12, 2020

Excelent course, thanks for this great oportunity

By Ankur B

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Jan 8, 2018

Very nice if you want to get clarity of concepts!

By Shivanand R K

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Jun 21, 2016

Great and Excellent thoughts and course material.

By Iryna

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May 12, 2016

I found this course very informative and helpful.

By Eugene T

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Feb 14, 2016

Excellent crafted content for Marketing Analytics

By Scott W

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Jan 28, 2018

Learned a ton of stuff to help me at my new job.

By Maria L A P

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Jan 22, 2017

great content, easy format, really interesting!!

By Luka t

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Apr 1, 2016

Great Course seems very interesting and engaging

By Patricia G

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Aug 5, 2020

It was a fantastic introduction to analytics!!!

By William S

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Jun 1, 2020

I learned a lot, which is the point. So thanks.

By Jessica B

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May 25, 2020

Great and very detailed information. Thank you

By Madhu M

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Jul 4, 2017

Great Course. Lots of very interesting details.

By Charles

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Dec 29, 2016

I can't praise these courses enough. Thank you!

By David V

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Nov 20, 2016

Great theoretical basis for Marketing Analytics

By Grecia L H

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Sep 4, 2016

I really enjoyed this course, very recomendable

By Abhijit H

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Apr 11, 2021

Excellent course, simple but very informative.

By Michael C

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Jun 16, 2020

Kevin Hartman Is a legend. A must-take course.

By Adarsh T

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Nov 30, 2019

Great course, a kickstart to digital marketing

By Nourdine E H

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Dec 1, 2017

Very interesting course, with a great teacher.

By Andrew J D

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Oct 4, 2016

good, looking forward to practical application

By Jaime R

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Nov 27, 2015

Very good overview of digital marketing neeeds