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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois Urbana-Champaign

4.5
stars
4,819 ratings

About the Course

This course examines how modern digital marketing integrates technology, creativity, and analytics to shape discovery, competition, and customer experience across digital and physical channels. Through a progression from foundational strategy to content, ecosystem integration, and artificial intelligence, the course explores how brands build trust, deliver value, and drive measurable growth in the contemporary digital marketplace. Module 1 introduces the foundations of modern digital marketing strategy (i.e., how digitization reshapes discovery, competition, and consumer experience across online and physical channels). Module 2 builds on this foundation by exploring how content is designed for multi-audience environments where people, algorithms, and generative AI all “read” and respond to information differently. Module 3 examines the integration of paid, organic, and influencer activities into unified ecosystems that turn storytelling and trust into measurable growth. Module 4 concludes by showing how artificial intelligence transforms service delivery, where data, empathy, and automation combine to create more personalized and anticipatory customer experiences. Together, these modules chart how technology, creativity, and analytics converge to define success in the modern digital marketplace. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

OA

Feb 29, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

BM

Oct 9, 2019

Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.

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401 - 425 of 1,165 Reviews for Digital Marketing Analytics in Theory

By Elie N

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Jan 19, 2021

Very Helpful lessons and instructor was interesting to follow!

By Shefali S

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Mar 30, 2020

This course is good for beginners. The study material is great

By Paul M

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Jun 5, 2020

Good course from an exerpienced - "real world" point of view.

By Bhagat V P

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Jul 14, 2017

Excellent Professor, Excellent Course, Excellent Course Work.

By Konark P

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Apr 24, 2020

Course is nicely structured with a lot of relevant readings.

By franklin a

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Mar 26, 2020

Very useful and interesting course with detailed explanation

By Justin J I

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Mar 23, 2020

Excellent introduction into the basics of digital analytics!

By Joe F

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Jun 19, 2018

This is a very interesting class. I'm learning a great deal.

By Dave W

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Mar 8, 2018

Very complex but informative.. not for the faint of heart...

By Anthony A D

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Dec 17, 2017

Very beneficial course! Really enjoyed it and learned a lot.

By Gaston V

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Aug 22, 2017

Super efficient no nonsense great content. Very applicable.

By Ragu R S B

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Jan 6, 2017

A brief introduction on various phases of Marketing analyst.

By Jillian G

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Oct 15, 2020

I found the materials and supplemental readings invaluable.

By Bharathy K

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Aug 15, 2020

its a wonderful course for budding analyst< easy to learn .

By Yuvika G

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Aug 13, 2019

Trainers are too good. Examples discussed were interesting.

By Thomas T

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Jul 24, 2019

Very organized course materials and interesting assignments

By pamela v

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Oct 26, 2017

Very good, a little technical but useful to know, loved it!

By Aniruddha B

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Aug 14, 2016

Excellent Course.Each week involved something new to learn.

By Inga S

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Jun 15, 2020

I am wondering, if there is a certificate for this course?

By Osama K A

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Apr 6, 2019

It's really a useful amazing course with a lot of benefits

By #MTマリナ

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Oct 5, 2015

Great course. Very clear and easy to understand professor.

By Haithem A

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Jan 5, 2022

I've learned many new things in this course. Good job 👍

By Bautista G

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Apr 18, 2021

It really opened my mind on how to think about analytics.

By Tabitha E S

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Sep 22, 2020

Good but rather difficult to understand certain concepts.

By SANDEEP R M

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Nov 17, 2019

Great foundation in analytics from a great course leader.