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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois Urbana-Champaign

4.5
stars
4,819 ratings

About the Course

This course examines how modern digital marketing integrates technology, creativity, and analytics to shape discovery, competition, and customer experience across digital and physical channels. Through a progression from foundational strategy to content, ecosystem integration, and artificial intelligence, the course explores how brands build trust, deliver value, and drive measurable growth in the contemporary digital marketplace. Module 1 introduces the foundations of modern digital marketing strategy (i.e., how digitization reshapes discovery, competition, and consumer experience across online and physical channels). Module 2 builds on this foundation by exploring how content is designed for multi-audience environments where people, algorithms, and generative AI all “read” and respond to information differently. Module 3 examines the integration of paid, organic, and influencer activities into unified ecosystems that turn storytelling and trust into measurable growth. Module 4 concludes by showing how artificial intelligence transforms service delivery, where data, empathy, and automation combine to create more personalized and anticipatory customer experiences. Together, these modules chart how technology, creativity, and analytics converge to define success in the modern digital marketplace. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

OA

Feb 29, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

BM

Oct 9, 2019

Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.

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276 - 300 of 1,165 Reviews for Digital Marketing Analytics in Theory

By N.Srinivas

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Dec 15, 2019

I'm really glad to have taken up this brilliant course. Clear explanations, nice layout and great material!

By Tanusree C

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Aug 23, 2017

Excellent course to understand the fundamentals of Digital Analytics. I would highly recommend this course.

By Akash M

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Aug 12, 2017

Thank you so much for the course, it has really helped me gain insight into the marketing analytics field.

By SIMRAN S

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Sep 20, 2021

I am soo lucky have such a great lesson and knowledge about how things work in real life thanks for this.

By Yerlan M

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May 1, 2018

Interesting course that includes up-to-dated articles and cases.

Especially, i liked inverview with Obama.

By Meghan R

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Mar 11, 2016

This course did a good job of explaining the practical application on several complex marketing theories.

By Mihai B

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May 3, 2019

Best part is how it guides and encourages you to research and discover a lot of information on your own.

By Ricardo G P

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Dec 14, 2016

Liked a lot, more complex than the first course of the specialization but presented in a very clear way.

By Chidi A

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Sep 9, 2020

This was an awesome experience though by a seasoned professional with relatable applications just great

By Tumelo M

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Jun 8, 2017

Tis course gave me clearer understanding in what Digital Marketing Analysis for Marketing is all abouto

By Aayush S

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Sep 15, 2021

brilliant course with very good insights into marketing data analytics. brilliant course for beginners

By Emanuele R

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Mar 23, 2021

Very clear and interesting module, with lot of practical examples and insightful bibliografic sources.

By Erica F A

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Apr 30, 2019

Very good course for beginners in this field, very simple relevant information about digital analysis.

By Sean R

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Apr 19, 2017

Great introduction to marketing analytics to understand the role it plays in the success of marketing.

By Nelson D C G

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Feb 8, 2016

With no competitors, I think this is one of the most interesting courses of the entire specialization.

By Nararya D

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Jul 10, 2019

Great mentor and materials for study!

Absolutely help you to understand more about web analytics world

By Norman C

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Apr 14, 2017

Great course, well worth taking since Kevin is an integral part of the Google Digital Analytics Team.

By Carlos E L D

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May 23, 2018

Amazing course, content is very in-depth and the professor makes it a joy to understand everything.

By Fausto O

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Sep 26, 2016

Very interesting reading materials, as well as the overall cover of this course. I truly recommend!

By Leandro A

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Aug 7, 2019

It is a great course I really recommend for everyone interested in the field of Marketing Digital!

By Reber E J

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Jan 26, 2018

Great overview of frameworks, metrics and tools. Looking forward to use the knowledge in practice.

By RISHABH V

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Jun 8, 2020

Awesome Course !! Love the Way Instructor explained and introduce to us about Marketing Analysis.

By Gopakumar V S

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Oct 22, 2017

It is the best online course. I'm very interested to learn new things, coursera made it possible.

By M-khaled S

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Jun 23, 2025

Informative and Simple , good to have an insight about the subject and good choice for beginners

By Jamila A

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Feb 1, 2021

I will definitely go back and have another course from this professor or University of Illinois!