Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois Urbana-Champaign
About the Course
Top reviews
OA
Feb 29, 2016
I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.
BM
Oct 9, 2019
Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.
251 - 275 of 1,165 Reviews for Digital Marketing Analytics in Theory
By LE H T
•Aug 8, 2017
This is a great course to take. It lays a foundation and generalized understanding for anyone interested in web data.
By Rakesh K
•Jan 31, 2021
It has been great learning through these courses. The course guide is really good on the topics they are explaining.
By Seher K
•May 18, 2020
A perfect entry to the web analytics world. Theory explained well and I am looking forward to the practice part now.
By Raisa G
•Oct 5, 2016
Hi Kevin! This course was interactive and entertaining. I am really having fun in this specialization :)
Congrats!!!!
By OLUWASOGO A A
•Jun 3, 2020
I have gained a lot from this course, it has opened up my thinking and I see data analysis in a different way now.
By fatima A
•Jul 16, 2018
The course was great and very informative. the readings were great and very relevant. thank you for a great course
By luca i
•Oct 26, 2017
Great course if you want to learn some analytic fundamentals.
ZMOT (first week) is one of my favourite lesson ever.
By Deepak B
•Oct 13, 2015
It is worth 10 stars but I can give only five. Amazing course, a must for budding digital marketing professionals.
By Михайлова Е А
•Jul 2, 2020
Maybe, it will be better to add more information about tools for analytics. However, the course is really awesome
By Mauricio P
•Apr 30, 2017
This was a great way to break into Digital Analytics. I've really enjoyed this course. Moving on to the next one!
By Evandro P
•Nov 4, 2020
For mm who had no knowledge about digital marketing this course was essential because I am a marketing professor
By Dmytro S
•Oct 23, 2016
Great course! That Consumer Decision Journey framework helps a lot in my job. Totally recommend everyone to try.
By David I
•May 17, 2020
Very good course. Really enjoyed Kevin Hartman's teaching style. I would like to take courses led by him again.
By Felipe D
•Nov 3, 2020
Great course! Feels amazing to have the possibility to learn from someone as experienced as Professor Hartman!
By Debora
•Oct 18, 2019
This is a very insightful course, Keving Heartman delivers very well organized and valuable lessons.
Loved it!
By Mirela P
•Mar 23, 2018
Very insightful. It would have been nice to be updated since 2015/6 on, but still delivers enough information.
By Jose N
•Aug 6, 2017
All the concepts and orientations are going beyond expectations, very above over any Digital Marketing course.
By ANDREA F
•Jun 11, 2017
I would recommend to share more videos / interactive examples . Sometimes the articles are too long and boring
By Matko Z
•Nov 7, 2015
Great introduction into web analytics, with wide variety of tools that can be used and implemented right away.
By Alexey F
•Jun 8, 2020
Very informative, I liked it. I hope it could get updated once a year or two as technologies appear too fast.
By Shady E S
•Apr 30, 2020
That is the right course for laying the web analytics foundation! Very good explanation right into the point.
By Roshen S
•Apr 4, 2016
thank you for the great structured content
only recommendation is to increase the audio volume of the lecturer
By Dr. M A
•Jul 4, 2020
The content and time allotted to each module in the course are well balanced. All topics are well explained.
By kenneth n
•Apr 17, 2020
Really good- good quality materials. Suitable for beginners plus those with experience of digital marketing
By Dhruv T
•Mar 20, 2020
It was a Great course. It helped me learn how to analyze the data that we want to benefit our organization.