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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois Urbana-Champaign

4.5
stars
4,819 ratings

About the Course

This course examines how modern digital marketing integrates technology, creativity, and analytics to shape discovery, competition, and customer experience across digital and physical channels. Through a progression from foundational strategy to content, ecosystem integration, and artificial intelligence, the course explores how brands build trust, deliver value, and drive measurable growth in the contemporary digital marketplace. Module 1 introduces the foundations of modern digital marketing strategy (i.e., how digitization reshapes discovery, competition, and consumer experience across online and physical channels). Module 2 builds on this foundation by exploring how content is designed for multi-audience environments where people, algorithms, and generative AI all “read” and respond to information differently. Module 3 examines the integration of paid, organic, and influencer activities into unified ecosystems that turn storytelling and trust into measurable growth. Module 4 concludes by showing how artificial intelligence transforms service delivery, where data, empathy, and automation combine to create more personalized and anticipatory customer experiences. Together, these modules chart how technology, creativity, and analytics converge to define success in the modern digital marketplace. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

OA

Feb 29, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

BM

Oct 9, 2019

Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.

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351 - 375 of 1,165 Reviews for Digital Marketing Analytics in Theory

By Waaris K

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Jun 14, 2020

all the theoretical topics covered related to web analytics were very valuable.

By Miloni R

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Oct 31, 2019

This course has helped me understand the fundamentals and enhance my knowledge.

By Sahba B

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Nov 13, 2021

I am really interested in this fild and I learned many things from the course.

By Sohaib U

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Aug 21, 2020

Great theoretical intro to the wonderful, daunting world of Digital Analytics.

By Jaime A M B

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Aug 13, 2017

Excelente course, very intuitive and very well explained! Totally recommended!

By MEHTA H D

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Jul 12, 2021

Amazing course and amazing curriculum for the new bees like me to understand

By João C

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Jun 21, 2016

Very special, good insight and directions to grap digital analysis subjects.

By Cesar R

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Mar 4, 2016

This course holds the basis for all web analytics. A must for every marketer

By Tania K

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Sep 20, 2015

Digital analytics for marketing professionals: marketing analytics in theory

By Inga C

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Jul 24, 2023

Very useful course for better understanding of digital marketing analytics.

By Kerem C B

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Apr 12, 2021

The information provided is priceless. It definitely expands one's horizon.

By Enoch D A

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Mar 20, 2020

Great experience. can't wait to take the next course in this specialization

By Emperatriz O

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Nov 13, 2019

I appreciate very much all the insights, readings and lessons, very useful.

By Heinz D

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May 28, 2019

Good teacher, who is able to explain the topic in a clear and distinct way.

By alexandra r

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Oct 15, 2020

I find the class very useful and the professor explains everything nicely.

By Dario J

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May 27, 2020

Practical lessons. I have been applying all new knowledge lessons at work.

By Rabindra A

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Jun 6, 2019

Plotted very well , now able to visualize the marketing analytics theories

By arun r

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Nov 22, 2015

Thank you for a wonderful learning opportunity. Thoroughly enjoyed the ric

By Justina E

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Jan 5, 2020

Wow! This was a really nice experience and an eye opener! I learnt a lot.

By Henson C

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May 14, 2020

The course if very insightful and has real world practical applications.

By Suman D

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May 15, 2019

Great Course and best way to explain the marketing analytics, especially

By Godwin E

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Jun 10, 2018

All lessons integrates well. I am interested to learn the practice part.

By Payal J

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Oct 20, 2020

Recommend for those who want to learn the insights of Digital Marketing

By Alexandre R

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Jun 3, 2019

Ótimo curso! Conteúdo bem claro e abrangente. Os exercícios são ótimos.

By Ilkim E

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Apr 22, 2019

I really enjoyed and learned a lot during the course. Thank you so much