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Learner Reviews & Feedback for From Likes to Leads: Interact with Customers Online by Google

4.8
stars
3,964 ratings

About the Course

From Likes to Leads: Interact with Customers Online is the third of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you’ll explore social media platforms and identify which platform is the most appropriate for specific business needs. You’ll learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you’ll set goals and success metrics for social media ads. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising - Determine how to choose social media platforms for a campaign - Understand how to boost engagement on social media - Learn how to write, design, and repurpose engaging content for social media - Recognize how to use the data gathered from social media analytics as a decision-making tool - Learn best practices for presenting a social media report - Achieve specific marketing goals through the use of paid social media...

Top reviews

SH

Jan 29, 2024

A comprehensive platform offering diverse, high-quality courses and A top-notch learning experience, combining Google's expertise with engaging content and practical applications

FC

Mar 23, 2023

I've learned a lot in this course, there is so many terms that i never heard before even though im already using it every day and I really excited to learn about it.

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By Mirian R H A

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Jun 21, 2024

I LIKED IT

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Jun 21, 2024

Chien Pham

By Mohamed M

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Feb 8, 2024

So Perfect

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Oct 22, 2023

Fantastic!

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Jun 22, 2023

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Feb 25, 2023

Wonderful!

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Feb 24, 2023

intresting

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Jan 23, 2023

EExcellent

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Dec 6, 2022

it is good

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Nov 5, 2022

Insightful

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Oct 7, 2022

Excellent

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Sep 29, 2022

very good

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Sep 20, 2022

Excellant

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Sep 25, 2025

Excellent

By Malina S

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Jul 17, 2025

loved it!

By Jose G H

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Jul 15, 2025

Excelente

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May 7, 2025

excellent

By B I D

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Apr 18, 2025

EXCELENTE

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Feb 9, 2025

Excelente

By Nguyễn T B D

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Dec 3, 2024

very good

By ali m

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Oct 19, 2024

I like it

By Yesenia F

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Aug 13, 2024

excellent

By 林嘉

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Oct 27, 2023

excellent

By Feras A

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Oct 12, 2023

VERY GOOD