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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,813 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

LH

Feb 17, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

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5176 - 5200 of 7,164 Reviews for Foundations of Digital Marketing and E-commerce

By Chinekezi G

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May 16, 2022

Excellent!

By Ashish K

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Nov 20, 2025

it as good

By Sultan A A

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Oct 9, 2025

insightful

By Jonathan C R A

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Sep 19, 2025

Muy bueno!

By JUAN N M L

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Aug 2, 2025

buen curso

By YOUSEEF E M M

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Aug 2, 2025

ممتازة جدا

By Abraham D

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Aug 1, 2025

Excelente.

By NANCY L D Z

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Jul 24, 2025

Buen curso

By Phạm T H

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Jul 17, 2025

Hay bổ ích

By Gsaen K

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May 20, 2025

سهلة الفهم

By GABRIEL A A

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May 1, 2025

Muito bom!

By JOAO B D N

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Apr 30, 2025

Muito bom!

By Kajal

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Mar 27, 2025

Very Good!

By Shaxzada

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Mar 2, 2025

Absolutely

By status v & s v &

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Feb 21, 2025

wary cooed

By Hugo R R J

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Feb 4, 2025

Buen curso

By Rafaela N P d S

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Jan 29, 2025

Muito bom!

By Razan K

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Jan 13, 2025

دورة جميلة

By Ayu S K

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Dec 18, 2024

Bermanfaat

By Lorraine A

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Nov 12, 2024

Excellent!

By Ahmed S

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Nov 1, 2024

دوره ممتزه

By Abderrahmane G

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Oct 19, 2024

incroyable

By Selva L D

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Sep 18, 2024

Excelente.

By raya m

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Sep 4, 2024

wonderfull