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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,172 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AG

Jun 19, 2022

thank you google for this course to know what is digital marketing , how it works , what are the definations to various tacts , various terms , types of marketing, marketing funnel and so much ...

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

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2976 - 3000 of 7,235 Reviews for Foundations of Digital Marketing and E-commerce

By Deleted A

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Nov 29, 2022

Insightful for a beginner like me in this industry!

By Kelly C

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Nov 2, 2022

good and easy to understand for the entire syllabus

By Dương V H

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Sep 15, 2022

A lot of new interesting knowledge in this course!

By Vladimir J

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Sep 1, 2022

Great value for everybody interested in the matter.

By sadiq a

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Aug 16, 2022

Full of insights, Great storytelling and structure.

By Md. F H

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Jun 22, 2022

I learn a lot of things Thank you Google & Coursera

By Deez

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Jun 20, 2022

I learned lot about digital marketing & e- commerce

By Hasibun E M

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Jun 13, 2022

This was an amazing journey with a great instructor

By Moutasim A

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Feb 11, 2026

It was spectacular course with easy learning steps

By Negocios P J

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Dec 6, 2025

surreal, estou impactado com os insigth adquiridos

By jana g

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Oct 22, 2025

very engaging, short lessons that keep me going on

By IZZATUL N F

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Aug 31, 2025

Nice experience and good learning process for me !

By Harry B

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Jul 24, 2025

Excelente información y metodología de aprendizaje

By Osama s

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Mar 21, 2025

Great course... even for people starting from 0...

By Brownie D

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Nov 16, 2024

Muy buena información! El curso esta bastante bien

By Fernando T

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Oct 1, 2024

Muy interesante, completo, ideal para introducción

By Saira K

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Sep 30, 2024

I found my couse and comple it, highly recommended

By Steven S

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Sep 26, 2024

Great course that contains very useful information

By Jalima L

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Sep 23, 2024

gracias google y por este curso a guadalupe center

By Yash K

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Aug 2, 2024

the course was helpful with a great understanding.

By Seithati A

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May 27, 2024

I enjoy the course as i found it every informative

By Regina F

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Apr 3, 2024

Excellent, easy, comprehensive certificate course.

By Sylvester J

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Feb 16, 2024

Really useful for the starting a digital marketing

By Daryan C

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Feb 11, 2024

This was a really informative and enjoyable course

By Rajathurai R

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Dec 31, 2023

GREAT ! Thank you so much I learned a lot form you