Email Campaign Fundamentals

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Email Campaign Fundamentals

This course is part of AI-Enhanced Email Marketer with MailChimp, Gmail and Outlook Specialization

Instructor: Professionals from the Industry

Included with

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13 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

13 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Build and launch multi-part email campaigns in MailChimp, using segmentation, merge tags, and A/B tests to maximize engagement.
Write compelling subject lines and persuasive email copy that align with brand voice and drive readers to take action.
Set up automated MailChimp workflows with triggers and drip sequences, then evaluate performance data to optimize campaign flow.
Plan email marketing projects from kickoff to launch using timelines, peer-review processes, and structured campaign checklists.

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Build your subject-matter expertise

This course is part of the AI-Enhanced Email Marketer with MailChimp, Gmail and Outlook Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 13 modules in this course

Email is one of the highest-ROI channels in digital marketing — and knowing how to plan, write, launch, and optimize campaigns sets you apart. In this course, you'll build hands-on skills across the full email marketing lifecycle, from crafting compelling subject lines and persuasive copy to configuring automated workflows and running A/B tests in MailChimp.

You'll learn to segment audiences, personalize messages with merge tags, and analyze open and click-rate data to sharpen future campaigns. You'll also practice peer-review techniques that keep copy on-brand and error-free before it ever reaches an inbox. By the end, you'll be able to independently plan, produce, and optimize a multi-part email series — a portfolio-ready skill that marketing coordinators, content creators, and campaign managers use every day. No prior email marketing experience is required. Familiarity with basic digital tools and writing in a professional context will help you get started quickly.

Learners will identify the primary components of an email campaign to establish strategic foundation knowledge.

What's included

3 videos1 reading2 assignments

3 videosTotal 11 minutes

Why Email Campaign Components Matter for Marketing Success2 minutes
Essential Components of Professional Email Campaigns5 minutes
Navigating MailChimp's Campaign Component Interface5 minutes

1 readingTotal 10 minutes

Strategic Email Campaign Planning Framework10 minutes

2 assignmentsTotal 21 minutes

Email Campaign Component Checklist Development15 minutes
Email Campaign Components Knowledge Check6 minutes

Learners will use MailChimp to format and send segmented promotional emails through systematic campaign creation workflows.

What's included

2 videos2 readings3 assignments

2 videosTotal 15 minutes

Professional Email Formatting in MailChimp6 minutes
Creating Your First MailChimp Promotional Campaign9 minutes

2 readingsTotal 19 minutes

MailChimp Campaign Creation Fundamentals11 minutes
Podcast: Email Campaign Approval Workflows for Marketing Teams8 minutes

3 assignmentsTotal 51 minutes

Professional Campaign Creation and Deployment18 minutes
MailChimp Campaign Creation Mastery Check8 minutes
AI-Enhanced Email Marketing Mastery Assessment25 minutes

Learn to identify and apply the three key elements that make email subject lines effective and drive higher open rates.

What's included

3 videos1 reading2 assignments

Learn systematic techniques for drafting compelling subject lines and conducting collaborative team reviews to optimize email campaign performance.

What's included

2 videos3 readings3 assignments

2 videosTotal 9 minutes

The Value of Subject Line Iteration2 minutes
Subject Line Drafting Techniques7 minutes

3 readingsTotal 16 minutes

Subject Line Do's and Don'ts5 minutes
Drafting Subject Lines for Different Campaign Types6 minutes
Drafting Subject Lines for Different Campaign Types5 minutes

3 assignmentsTotal 40 minutes

Subject Line Workshop20 minutes
Subject Line Creation Best Practices5 minutes
Course-Level Subject Line Mastery Assessment15 minutes

Learners see how small word swaps can change what people do next, and build the skill of choosing words that earn opens and clicks. At the end of the day, your reader doesn’t want more email, they want a reason to care.

What's included

3 videos1 reading2 assignments

Learners learn how to give feedback that makes an email clearer, stronger, and harder to ignore, without being subjective about it.

What's included

3 videos1 reading3 assignments

3 videosTotal 14 minutes

Why Peer Review Improves Email Performance2 minutes
The Email Copy Review Framework6 minutes
Conducting an Email Copy Review5 minutes

1 readingTotal 8 minutes

Constructive Feedback Techniques for Copy Reviews8 minutes

3 assignmentsTotal 50 minutes

Peer Copy Review Exercise20 minutes
Effective Email Copy Review5 minutes
Power-Up Email Copy - Final Assessment25 minutes

Learners explore how visual consistency in email communications builds brand recognition and trust.

What's included

3 videos1 reading1 assignment

Learners implement systematic brand corrections that transform inconsistent email templates into brand-compliant communications.

What's included

3 videos1 reading2 assignments

Learners will recognize the role of brand voice in email communication and understand foundational principles.

What's included

1 video1 reading2 assignments

Learners will ensure all outgoing emails reflect the current brand voice and positioning strategy through practical application techniques.

What's included

1 video2 readings3 assignments

1 videoTotal 3 minutes

The Cost of Voice Inconsistency3 minutes

2 readingsTotal 17 minutes

Podcast: Strategic Voice Implementation Framework7 minutes
Practical Voice Application Techniques10 minutes

3 assignmentsTotal 50 minutes

Multi-Platform Voice Implementation Project18 minutes
Voice Application Mastery Assessment7 minutes
Course-Level Brand Voice Mastery Assessment25 minutes

Learners will outline the steps in planning an email marketing project from idea to launch, establishing the foundation for systematic email campaign execution.

What's included

2 videos2 readings2 assignments

Learners will create a simple visual timeline in Outlook for their next email campaign, transforming abstract project plans into actionable, shareable schedules.

What's included

3 videos1 reading2 assignments

Learners will optimize email marketing workflows through repeatable processes that streamline future campaigns and eliminate common bottlenecks.

What's included

2 videos2 readings2 assignments

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Professionals from the Industry

405 Courses58,389 learners

Offered by

Coursera

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