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University of Amsterdam

Introduction to Communication Science

Since Antiquity, scholars have appreciated the importance of communication: as social beings, we cannot exist without communication. We need to interact with people around us, to make sense of the world and to position ourselves in a wider social and cultural reality. In this course, we look at how and why communication evolved as a science and reflect on today’s dominant paradigms. The course also extends beyond the boundaries of communication science itself, exploring dimensions of history, sociology and psychology. Join our class, together with people all over the world. Introduction to Communication Science explores some of the basic theories, models and concepts from the fields of mass, interpersonal and intrapersonal communication. The course begins with a consideration of several basic models, subsequently progressing to the history of communication theory, linear effect-oriented theories, the reception approach and, finally, exploring theories on the production and reinforcement of culture through communication. Upon completion of this course, students should: • have knowledge of the history and development of communication science; • have knowledge of the dominant theoretical approaches within communication science; • have knowledge and understanding of the most important models and concepts in this field. Beginning the week of February 16, 2015, you will be able to join Signature Track, a system that verifies your identity when you take an exam. This option will allow you to earn a Verified Certificate, which provides formal recognition of your achievements in the course and includes the University of Amsterdam logo. Before then, you can complete a “test run” of the exam. You can then re-take the exam after the Verified Certificate becomes available. For information regarding Verified Certificates, see https://courserahelp.zendesk.com/hc/en-us/articles/201212399-Verified-Certificates"

Status: Research
Status: Persuasive Communication
Course11 hours

Featured reviews

ST

5.0Reviewed May 3, 2016

It was really fun studying this MOOC. I had a really wonderful experience even though I'm not a Communication Science major (I just took it out of curiosity to learn!).

TT

5.0Reviewed Nov 29, 2023

This course was beneficial it gave me various insights into the models and theories of communication. It empowered me to embark on my mass communication journey at the university

TR

5.0Reviewed Apr 24, 2020

Every person need have communication skills, because it became a part of every individual life. This MOOC helped me understand about commnication much better.

BB

4.0Reviewed Apr 30, 2020

Great learning and challenging experiences. Learnt about many aspects that I see in daily life. Really glad I took part in this course.

AD

5.0Reviewed Feb 23, 2025

I love the way the course was presented section by section. It has a detailed explanation and I was able to create my personal note which is amazing. Coursera is an amazing application to study.

LN

5.0Reviewed Aug 26, 2021

A really insightful course, I would highly recommend it for any researchers working in scientific fields to help understand the basics and theories of communication science.

DK

5.0Reviewed Mar 4, 2020

It is wonderful course. I found that teaching methodology and exam every thing was perfect. My best wishes are for the Coursera as well university of Amsterdam for preparation of this useful course.

KB

4.0Reviewed Dec 31, 2015

Helpful introduction basic theories and approaches in the Communication Sciences, which were explained clearly for those new to the field.

LS

5.0Reviewed Feb 20, 2017

This course was incredibly delightful and very helpful, as a media and communication student, this course widened the information I had and helped me with my home university courses. Thank you!

LH

5.0Reviewed Aug 8, 2016

An awesome course, very interesting and the teaching method was awesome. Loved the drawings presented, it made it a lot easier. Hope to be studying at this University in the future.

KA

5.0Reviewed Mar 6, 2021

the only criticism is that the volume in the videos should be adjusted, some are very low where i have to use headphones and most of them are not at good volume level.

BC

5.0Reviewed Mar 17, 2017

It is an interesting and interactive course. I have learnt basic Communication science theories with a visual and understandable methods. Thank you so much for your great course!

All reviews

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