Business Analytics

Nowadays data is essential in the business environment to be gain a global view of an organization's situation and to be able to make better decisions. Against this background, Big Data is a booming sector in multiple areas that opens up different job opportunities, such as the role of Data Analyst. This course is an introduction to data analytics from a business perspective, focusing on the relevance of basing strategic decision-making on the knowledge provided by data. You will discover the phases of the lifecycle of a data-based project, as well as the importance of ensuring its quality in organizations. You will learn the basics of descriptive and inferential statistics that every data analyst should know. Finally, you will learn some strategies to share information by getting the most out of data visualizations. Our overall goal will be to create an impact on organizations through the generation of more effective dashboards and the use of storytelling from data. Will you join us?