UC
5.0Reviewed Dec 25, 2024
Course content and delivery is very good. Please add more gen AI case studies.
only examples for large international companies with lots of financial power given, nothing for small businesses with low budget.
Building Generative AI Capabilities
The Building a Generative AI Capabilities course provides you with the holistic insights of AI in marketing and the impact of the internal and external strategic considerations of AI to support and sustain marketing strategies. You will learn how to successfully develop an AI strategy and roadmap for your organization using the AI Marketing Canvas and understand how the AI Marketing Canvas supports AI from a non-traditional data-based approach as a competitive advantage. You will also learn how key ethical considerations affects AI in marketing. This course is ideal for marketing professionals looking to stay ahead of the competition and develop or refine their AI strategy and roadmap for their marketing organization.
Status: Business Strategy
Status: Data Ethics
BeginnerCourse3 hours
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Katrin Heintschel
3.0
Reviewed Aug 15, 2024Umesh Choori
5.0
Reviewed Dec 26, 2024Course content and delivery is very good. Please add more gen AI case studies.
MYRIAM HELENA GAITAN
5.0
Reviewed Dec 9, 2024espectacular
Robert Lewis
5.0
Reviewed Jun 24, 2025Incredible
Thiru Kumaran
5.0
Reviewed May 19, 2025Good
zeyn
4.0
Reviewed May 16, 2025needs improvment
Dave Drodge
3.0
Reviewed Aug 16, 2025Good practical exercises but very repetitive in parts (all 4 courses have about 6 pages of instructions which you have to click through every time).
Ross Brannigan
3.0
Reviewed Mar 4, 2025I completed the course but no certificate was issued. I was not auditing the course. Coursera is unfortunately not what it once was.
Peter Sutton
2.0
Reviewed Apr 4, 2025A little dated. I did enjoyed the practical application assignments.
RUPESH KUMAR M
1.0
Reviewed Nov 19, 2025The grades are wrong. Even after answering all the questions correctly, it says 40%, and I do not qualify, and I am unable to download the certificate because the course is incomplete because of the low score. In the course of AI, the AI is creating so many problems by giving wrong scores.