Automate Surveys for Smart Market Insights

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Automate Surveys for Smart Market Insights

This course is part of Advanced Survey Design & Statistical Analysis Specialization

Instructor: LearningMate

Included with

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2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Design efficient conjoint analysis studies and build automated data workflows to gain faster, sophisticated market insights.

Skills you'll gain

Tools you'll learn

No-Code Development

Details to know

Shareable certificate

Add to your LinkedIn profile

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Build your subject-matter expertise

This course is part of the Advanced Survey Design & Statistical Analysis Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

This course builds specialized skills in sophisticated survey methodology and research workflow automation, designed for professionals looking to elevate their market research capabilities. You’ll move beyond basic surveys to master conjoint analysis, a powerful technique for quantifying customer preferences and understanding the trade-offs they make when choosing a product. Through hands-on, simulated exercises, you will learn to design a choice-based study, optimize it for statistical efficiency, and interpret the results to guide strategic decisions in product design and pricing.

In the second half of the course, you will tackle a common research bottleneck: manual data management. You will learn to create no-code workflow automations that connect survey platforms with data storage and communication steps using a browser‑based simulation tool. You’ll design workflows that automatically export new data and trigger real-time notifications to your team. By combining advanced analytics with smart automation, you will develop a technical skill set that dramatically enhances research efficiency, reduces manual error, and enables your organization to act on deep customer insights faster than ever before. This course equips you to become a more strategic and efficient market research analyst.

This module introduces the core principles of conjoint analysis, a premier method for understanding customer choices. Learners will explore why it's a superior technique for measuring preferences compared to simple rating scales. They will learn how to define product attributes and levels, set up a choice-based study in a simulated environment, and optimize the design to ensure statistical validity. The module uses the classic Courtyard by Marriott case study to illustrate the real-world power of getting this methodology right.

What's included

2 videos1 reading2 assignments

In this module, learners shift from data collection methodology to data management efficiency. They will discover the common pains of manual data handling and learn how to solve them by building automated workflows. Using a simulated no-code environment, learners will connect a survey tool to a spreadsheet and a team messaging app, creating a seamless flow of information that triggers data exports and real-time alerts.

What's included

3 videos1 reading2 assignments

3 videos Total 26 minutes

The High Cost of Manual Data Work 6 minutes
From Map to Action: Building Your First Automated Workflow 10 minutes
The Research Automation Skills Guide 11 minutes

1 reading Total 10 minutes

The Anatomy of an Automated Workflow 10 minutes

2 assignments Total 50 minutes

Hands-On Learning: Automate a Customer Feedback Loop 20 minutes
The Integrated Research Plan 30 minutes

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Instructor

LearningMate

231 Courses 15,499 learners

Offered by

Coursera

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.