This course builds specialized skills in sophisticated survey methodology and research workflow automation, designed for professionals looking to elevate their market research capabilities. You’ll move beyond basic surveys to master conjoint analysis, a powerful technique for quantifying customer preferences and understanding the trade-offs they make when choosing a product. Through hands-on, simulated exercises, you will learn to design a choice-based study, optimize it for statistical efficiency, and interpret the results to guide strategic decisions in product design and pricing.
Automate Surveys for Smart Market Insights
Automate Surveys for Smart Market Insights
This course is part of Advanced Survey Design & Statistical Analysis Specialization
Instructor: LearningMate
Included with
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
2 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Design efficient conjoint analysis studies and build automated data workflows to gain faster, sophisticated market insights.
Details to know
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Recently updated!
February 2026
Taught in English
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This course is part of the Advanced Survey Design & Statistical Analysis Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 2 modules in this course
This module introduces the core principles of conjoint analysis, a premier method for understanding customer choices. Learners will explore why it's a superior technique for measuring preferences compared to simple rating scales. They will learn how to define product attributes and levels, set up a choice-based study in a simulated environment, and optimize the design to ensure statistical validity. The module uses the classic Courtyard by Marriott case study to illustrate the real-world power of getting this methodology right.
What's included
2 videos1 reading2 assignments
In this module, learners shift from data collection methodology to data management efficiency. They will discover the common pains of manual data handling and learn how to solve them by building automated workflows. Using a simulated no-code environment, learners will connect a survey tool to a spreadsheet and a team messaging app, creating a seamless flow of information that triggers data exports and real-time alerts.
What's included
3 videos1 reading2 assignments
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