• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Data Science Foundations: Statistical Inference

    Skills you'll gain: Probability, Statistical Hypothesis Testing, Statistical Inference, Statistical Methods, Probability & Statistics, Statistics, Probability Distribution, Data Literacy, Sampling (Statistics), Bayesian Statistics, Applied Mathematics, Data Ethics, Statistical Analysis, Quantitative Research, Data Science, Theoretical Computer Science, Data Analysis, Sample Size Determination, Descriptive Statistics, Artificial Intelligence

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
    ·
    350 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    MathWorks

    Image Processing for Engineering and Science

    Skills you'll gain: Image Analysis, Image Quality, Matlab, Computer Vision, Traffic Flow Optimization, Automation, Digital Signal Processing, Anomaly Detection, Spatial Data Analysis, Geospatial Information and Technology, Medical Imaging, Spatial Analysis, Data Preprocessing, Quantitative Research, Algorithms, Data Store

    4.7
    Rating, 4.7 out of 5 stars
    ·
    249 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Google SEO Capstone Project

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Content Development and Management, Client Services, Content Strategy, Presentations, Digital Marketing, Project Management, Competitive Analysis, Business Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    493 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Michigan

    Real Estate Development: Building Value in Your Community

    Skills you'll gain: Financial Modeling, Community Development, Real Estate, Feasibility Studies, Financial Analysis, Risk Management, Community Outreach, Project Finance, Due Diligence, Sustainable Development, Property Management, Project Management, Capital Markets, Market Research

    4.9
    Rating, 4.9 out of 5 stars
    ·
    52 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Coursera

    Financial Analysis: Portfolios, Risks, Strategic Decisions

    Skills you'll gain: Portfolio Management, Investment Management, Risk Management, Financial Management, Wealth Management, Finance, Financial Market, Investments, Financial Planning, Financial Analysis, Asset Management, Business Valuation, Market Dynamics, Quantitative Research

    4.4
    Rating, 4.4 out of 5 stars
    ·
    149 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    California Institute of the Arts

    Introduction to Imagemaking

    Skills you'll gain: Photo Editing, Graphic and Visual Design, Layout Design, Design Research, Visual Design, Adobe InDesign, Design, Design Elements And Principles, Storytelling, Digital Publishing, Aesthetics, Color Theory, Creativity, Peer Review

    4.5
    Rating, 4.5 out of 5 stars
    ·
    3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Caltech

    The Science of the Solar System

    Skills you'll gain: Science and Research, Research, Physical Science, Scientific Methods, Life Sciences, Physics, Water Resources, Advanced Mathematics, Chemistry, Environment, Biology, Geospatial Information and Technology, Simulations

    4.8
    Rating, 4.8 out of 5 stars
    ·
    813 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    V

    Vanderbilt University

    Case Studies in Personalized Medicine

    Skills you'll gain: Precision Medicine, Health Informatics, Biostatistics, Electronic Medical Record, Bioinformatics, Healthcare Ethics, General Medicine, Clinical Research, Psychiatry, Drug Development, Molecular Biology, Pharmacology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    506 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    The University of Edinburgh

    Philosophy, Science and Religion: Science and Philosophy

    Skills you'll gain: Research, Scientific Methods, General Science and Research, Biology, Cultural Diversity

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    The University of North Carolina at Chapel Hill

    Psychology of Popularity

    Skills you'll gain: Human Development, Psychology, Social Sciences, Behavioral Health, Mental Health, Sociology, Child Development, Biology, Scientific Methods, Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Questionnaire Design for Social Surveys

    Skills you'll gain: Survey Creation, Interviewing Skills, Research Design, Data Collection, Qualitative Research, Research, Research Methodologies, Quantitative Research

    4.5
    Rating, 4.5 out of 5 stars
    ·
    465 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    É

    École Polytechnique Fédérale de Lausanne

    Economie du sol et de l'immobilier I

    Skills you'll gain: Real Estate, Property and Real Estate, Return On Investment, Financial Analysis, Finance, Business Valuation, Capital Budgeting, Investments, Economics, Market Dynamics, Depreciation, Price Negotiation, Competitive Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    265 reviews

    Intermediate · Course · 1 - 3 Months

1…959697…366

In summary, here are 10 of our most popular market research courses

  • Data Science Foundations: Statistical Inference: University of Colorado Boulder
  • Image Processing for Engineering and Science: MathWorks
  • Google SEO Capstone Project: University of California, Davis
  • Real Estate Development: Building Value in Your Community: University of Michigan
  • Financial Analysis: Portfolios, Risks, Strategic Decisions: Coursera
  • Introduction to Imagemaking: California Institute of the Arts
  • The Science of the Solar System: Caltech
  • Case Studies in Personalized Medicine: Vanderbilt University
  • Philosophy, Science and Religion: Science and Philosophy: The University of Edinburgh
  • Psychology of Popularity: The University of North Carolina at Chapel Hill

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok