Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

University of Glasgow
Skills you'll gain: Critical Thinking, Analytical Skills, Research, Persuasive Communication, Ethical Standards And Conduct, Artificial Intelligence, Human Learning, Psychology, Learning Strategies
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Benchmarking, Search Engine Optimization, Content Performance Analysis, Keyword Research, Marketing Analytics, Key Performance Indicators (KPIs), Performance Analysis, Web Analytics and SEO, Performance Measurement, Content Strategy, Performance Improvement, Driving engagement, Trend Analysis, Customer Insights
Beginner · Course · 1 - 4 Weeks

Rutgers the State University of New Jersey
Skills you'll gain: Business Planning, Risk Management, Entrepreneurial Finance, Insurance, Entrepreneurship, Cash Management, Business Strategy, Feasibility Studies, Financial Planning, Budgeting, Credit Risk, Financial Management, Investments, Loans, Intellectual Property
Mixed · Course · 1 - 3 Months

Skills you'll gain: Content Creation, Target Audience, Storytelling, Brand Strategy, Branding, Social Media, Brand Awareness, Social Media Marketing, Brand Management, Content Marketing, Instagram, Market Opportunities, Value Propositions, Self-Awareness, Growth Strategies, Communication
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: PySpark, Apache Spark, Data Pipelines, Data Processing, AI Personalization, Dimensionality Reduction, OpenAI API, Data Manipulation, Pandas (Python Package), Data Transformation, Predictive Modeling, Unsupervised Learning, Applied Machine Learning, Scatter Plots, Embeddings, Machine Learning
Intermediate · Guided Project · Less Than 2 Hours

Tecnológico de Monterrey
Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Awareness, Brand Loyalty, Marketing Communications, Strategic Marketing, Performance Measurement, Customer Retention, Marketing Strategies, Marketing, Communication Strategies, Key Performance Indicators (KPIs), Consumer Behaviour
Beginner · Course · 1 - 4 Weeks
Kennesaw State University
Skills you'll gain: Branding, Brand Marketing, Global Marketing, Brand Strategy, Target Market, Brand Management, Strategic Marketing, Brand Awareness, Marketing, Digital Advertising, Brand Loyalty, Product Marketing, Marketing Strategy and Techniques, Product Strategy, Market Research, Value Propositions, MarTech, Market Dynamics, Business Strategy, Business
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Marketing Automation, Application Programming Interface (API), Google Sheets, Calendar Management, ChatGPT, Content Creation, Digital Marketing, Prompt Engineering, Automation, Content Strategy, Brand Management, Project Management
Intermediate · Guided Project · Less Than 2 Hours

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Content Creation, Media and Communications, Storytelling, Social Media Strategy, Social Media, Digital Media Strategy, Marketing Strategies, Brand Management, Video Production, Branding, Revenue Management, Innovation, Target Audience, Online Advertising, Business Modeling, E-Commerce, Influencing, Augmented and Virtual Reality (AR/VR), Game Theory, Ethical Standards And Conduct
Beginner · Specialization · 3 - 6 Months

Korea Advanced Institute of Science and Technology(KAIST)
Skills you'll gain: Vibrations, Matlab, Engineering Analysis, Engineering Calculations, Mechanical Engineering, Applied Mathematics, Mechanics, Differential Equations, Mathematical Modeling, Control Systems
Intermediate · Course · 1 - 3 Months

Skills you'll gain: JUnit, Apache Maven, Model View Controller, Unit Testing, Spring Boot, Restful API, Data Persistence, Software Testing, Java, Back-End Web Development, Front-End Web Development, Authentications, Data Modeling, Business Logic
Mixed · Course · 1 - 4 Weeks

Rice University
Skills you'll gain: Diversity Equity and Inclusion Initiatives, Diversity and Inclusion, Diversity Awareness, Workplace inclusivity, Cultural Diversity, Cultural Responsiveness, Organizational Change, Behavior Management
Intermediate · Course · 1 - 3 Months