Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

University of Virginia
Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Data-Driven Decision-Making, Marketing Strategies, Brand Management, Marketing, Regression Analysis, Analytics, Customer Retention, Consumer Behaviour, Return On Investment, Statistical Analysis, A/B Testing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Benchmarking, Sales Strategy, Business Development, New Business Development, Market Research, Sales, Market Opportunities, Change Management, Innovation, Market Analysis, Consumer Behaviour, Competitive Analysis, Target Market, Business Strategies
Intermediate · Course · 1 - 4 Weeks

28DIGITAL
Skills you'll gain: Court Systems, Telecommunications, Law, Regulation, and Compliance, Information Privacy, Personally Identifiable Information, Legal Research, Data Ethics, Case Law, Policy Development
Intermediate · Course · 1 - 3 Months

Tecnológico de Monterrey
Skills you'll gain: Organizational Leadership, Self-Awareness, Emotional Intelligence, Personal Development, Organizational Effectiveness, Business Leadership, Leadership Development, Resilience, Optimism, People Development, Leadership, Relationship Building, Growth Mindedness, Adaptability, Positive Behavior Support
Intermediate · Course · 1 - 4 Weeks

Kennesaw State University
Skills you'll gain: Planning, Professional Networking, Business Research, Goal Setting, Personal Development, Market Research, Adaptability, Self-Awareness, Market Analysis, Decision Making, Creativity, Trend Analysis
Beginner · Course · 1 - 3 Months

O.P. Jindal Global University
Skills you'll gain: Digital Marketing, Web Analytics, Digital Advertising, Search Engine Marketing, Online Advertising, Google Analytics, Search Engine Optimization, Google Ads, Marketing Channel, Social Media Marketing, Marketing Strategies, Keyword Research, Marketing Planning, Paid media, Marketing Analytics, Social Media Campaigns, Social Media, Advertising, Blogs, Emerging Technologies
Beginner · Course · 1 - 3 Months

University of Virginia Darden School Foundation
Skills you'll gain: Branding, Brand Awareness, Brand Strategy, Marketing Design, Advertising, Brand Management, Brand Loyalty, Generative AI Agents, Digital Advertising
Beginner · Course · 1 - 4 Weeks

Universidad de Palermo
Skills you'll gain: Advertising, Social Media Management, Marketing Communications, Integrated Marketing Communications, Digital Advertising, Social Media Marketing, Marketing, Strategic Marketing, Communication Strategies, Digital Marketing, Target Audience, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Competitive Analysis, Growth Strategies, Value Propositions, Target Market, Consumer Behaviour, Customer Insights, Business Strategies, Market Research, Price Negotiation, Product Strategy, Market Analysis
Mixed · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Data-Driven Decision-Making, Marketing Strategies, Marketing, Customer Analysis, Brand Management, Web Analytics, Analytics, Regression Analysis, Return On Investment, Consumer Behaviour, A/B Testing
Beginner · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Strategic Marketing, Marketing, Marketing Strategy and Techniques, Brand Strategy, Market Dynamics, Customer Insights, Market Analysis, Consumer Behaviour, Target Market, Stakeholder Management, Value Propositions, Customer Relationship Building, Competitive Analysis
Beginner · Course · 1 - 4 Weeks

The University of Notre Dame
Skills you'll gain: Ancient History, World History, Research, Cultural Diversity, Cultural Sensitivity
Beginner · Course · 1 - 3 Months