Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

IE Business School
Skills you'll gain: Consumer Behaviour, Survey Creation, Market Research, Data Analysis, Marketing, Data Collection, Marketing Psychology, Marketing Strategies, Research Design, Market Data, Target Market, Experimentation, Decision Making, B2B Sales
Beginner · Course · 1 - 4 Weeks

Pontificia Universidad Católica del Perú
Skills you'll gain: Behavioral Economics, Human Centered Design, Consumer Behaviour, Economics, Social Sciences, Design and Product, Research Design, Decision Making, Business Ethics, Social Impact
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Customer Insights, Design Thinking, New Product Development, Customer experience strategy (CX), Customer experience improvement, Product Development, Consumer Behaviour, Business Research, User Research, Persona Development, Product Management, Market Research, Process Mapping, Case Studies, Product Strategy, Innovation, Needs Assessment
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Safety Culture, Behavior Management, Accident Prevention, Occupational Safety and Health Administration (OSHA), Safety Training, Safety Assurance, Applied Behavior Analysis, Proactivity, Coaching, Constructive Feedback, Recognizing Others, Initiative and Leadership, Case Studies
Intermediate · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing Planning, Marketing, Marketing Management, Branding, Marketing Strategy and Techniques, Consumer Behaviour, Product Marketing, Go To Market Strategy, Marketing Analytics, Value Propositions, Market Analysis, Target Market, Customer Insights
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Pontificia Universidad Católica del Perú
Skills you'll gain: Data Ethics, Consumer Behaviour, Business-To-Consumer, Data Collection, Market Opportunities, Marketing, Target Market, digital literacy, Market Share, Market Research, User Research, Customer Insights, Customer Analysis, Digital Marketing, Business Research, Business Ethics, Web Analytics, Research, Qualitative Research, Technical Communication
Beginner · Course · 1 - 4 Weeks

National Taiwan University
Skills you'll gain: Brand Management, Branding, Customer Relationship Management, Marketing, Customer Retention, Strategic Marketing, Marketing Strategies, Market Dynamics, Target Market, Consumer Behaviour, Customer Insights, Market Analysis, Digital Media Strategy
Beginner · Course · 1 - 3 Months

Skills you'll gain: Target Audience, Value Propositions, Marketing, Global Marketing, Search Engine Optimization, Diversity Marketing, Content Marketing, Brand Strategy, Marketing Strategies, Marketing Analytics, Data-Driven Decision-Making, Market Research, Consumer Behaviour, Cultural Responsiveness
Beginner · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Marketing Planning, Customer Engagement, Strategic Marketing, Marketing Management, Marketing Effectiveness, Marketing Strategies, Marketing, Market Research, Market Analysis, Market Dynamics, Brand Management, Customer experience strategy (CX), Key Performance Indicators (KPIs), Performance Measurement
Beginner · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Financial Statement Analysis, Financial Analysis, Financial Data, Financial Accounting, Process Optimization, Analytics, Corporate Strategy, Accounting, Financial Forecasting, Business Metrics, Operational Analysis, Advanced Analytics, Predictive Analytics, Fraud detection, Key Performance Indicators (KPIs), Return On Investment, Finance, Predictive Modeling, Anomaly Detection
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Customer Analysis, Statistical Visualization, Unsupervised Learning, Customer Insights, Correlation Analysis, Data Preprocessing, Pandas (Python Package), Heat Maps, Data Manipulation, Seaborn, Histogram, Scatter Plots, Matplotlib, Exploratory Data Analysis, Applied Machine Learning, Data Visualization Software
Mixed · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Consumer Behaviour, Target Market, Strategic Marketing, Marketing Psychology, Marketing Strategies, Customer Retention, Customer Insights, Market Analysis, Sociology, Culture, Economics, Policy, and Social Studies
Beginner · Course · 1 - 4 Weeks