Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Fundação Instituto de Administração
Skills you'll gain: Quantitative Research, Qualitative Research, Marketing Analytics, Market Analysis, Market Research, Survey Creation, Exploratory Data Analysis, Marketing Strategies, Sampling (Statistics), Strategic Marketing, Marketing Management, Data Collection, Market Intelligence, Business Research, Forecasting, Data Analysis, Strategic Decision-Making, Predictive Modeling, Analysis, Marketing
Beginner · Specialization · 3 - 6 Months

LearnKartS
Skills you'll gain: Email Marketing, AI Personalization, Marketing Automation, Marketing Analytics, Search Engine Optimization, Marketing Strategies, Social Media Marketing, Blogs, Content Creation, Web Analytics and SEO, Customer experience improvement, Web Content, Social Media, Customer Engagement, Generative AI, Automation
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Campaigns, AI Personalization, Social Media Marketing, Generative AI, Trend Analysis, Social Media, Canva (Software), Instagram, Social Media Strategy, Market Trend, Content Creation, ChatGPT, Prompt Engineering, Automation, Creativity, Analytics
Intermediate · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Surveys, User Research, Survey Creation, Sampling (Statistics), A/B Testing, Web Analytics, Qualitative Research, Usability Testing, Research Methodologies, Web Analytics and SEO, Data Collection, Research Design, Sample Size Determination, Analytics, Data Analysis
Beginner · Course · 1 - 3 Months

Skills you'll gain: Facebook, Customer experience improvement, Customer Engagement, Personalized Service, Social Media Management, Social Media Campaigns, Social Media Marketing, Customer Relationship Building, Event Marketing, Customer Inquiries, Marketing, Communication Strategies, Business Strategy
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Social Media Marketing, Social Media, Social Media Content, Customer Service, Customer experience improvement, Marketing, Business Marketing, ChatGPT, Customer Communications Management, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Northeastern University
Skills you'll gain: Classification Algorithms, Exploratory Data Analysis, Data Mining, Model Evaluation, Dimensionality Reduction, Regression Analysis, Machine Learning Algorithms, Data Analysis, Big Data, Feature Engineering, Predictive Modeling, Statistical Analysis, Data Preprocessing, Case Studies, Supervised Learning, Project Implementation
Intermediate · Course · 1 - 3 Months

Alex Genadinik
Skills you'll gain: Blogs, Pay Per Click Advertising, Search Engine Optimization, Social Media Marketing, Product Promotion, Web Analytics and SEO, Keyword Research, Content Marketing, Online Advertising, Marketing, Lead Generation, Email Marketing, WordPress, Copywriting, Target Audience
Mixed · Course · 1 - 3 Months

Skills you'll gain: Azure Synapse Analytics, Data Migration, Microsoft Azure, Data Warehousing, SQL Server Integration Services (SSIS), Microsoft SQL Servers, Cloud Security, Performance Tuning, System Configuration, Cloud Storage, Cloud Computing Architecture, Data Security, Apache Spark, Data Integration
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Video Editing, Video Production, Marketing Materials, Content Creation, Marketing Design, Marketing, Storytelling, Multimedia, Branding, Generative AI, Artificial Intelligence
Intermediate · Guided Project · Less Than 2 Hours

LearnKartS
Skills you'll gain: AWS Kinesis, Amazon Redshift, Real Time Data, Data Pipelines, Serverless Computing, Amazon Web Services, Extract, Transform, Load, Apache Spark, Apache Airflow, Data Integration, Interactive Data Visualization, Amazon S3, Data Transformation, Scalability
Intermediate · Course · 1 - 4 Weeks

Simplilearn
Skills you'll gain: Mathematical Modeling, Linear Algebra, Dimensionality Reduction, Applied Mathematics, Data Analysis, Feature Engineering, Applied Machine Learning, Analytics, Data Science, Unsupervised Learning
Beginner · Course · 1 - 4 Weeks