Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Duke University
Skills you'll gain: Needs Assessment, Entrepreneurship, Innovation, Community Outreach, Initiative and Leadership, Social Impact, Leadership Development, Education and Training, Discussion Facilitation
Beginner · Course · 1 - 4 Weeks
University of Pennsylvania
Skills you'll gain: Environmental Social And Corporate Governance (ESG), Social Impact, Sustainable Business, Corporate Sustainability, Strategic Leadership, Sustainable Development, Business Leadership, Case Studies, Business Strategies, Business Metrics, Business Ethics, Investments, Performance Measurement, Stakeholder Engagement
Mixed · Course · 1 - 4 Weeks
University of Lausanne
Skills you'll gain: Health Policy, Public Health, Health Systems, Geographic Information Systems, Systems Thinking, Community Health, Spatial Analysis, Governance, Policy Development, Social Determinants Of Health, Sustainable Development, Health Assessment, Systems Analysis, Predictive Modeling, Environmental Issue, Data Collection, Machine Learning
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Telecommuting, Student Engagement, Education Software and Technology, Digital pedagogy, Virtual Environment, Stress Management, Instructional Design, Organizational Skills, Active Listening, Empathy, Communication, Collaboration, Driving engagement, Relationship Building, Emotional Intelligence
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Market Research, Market Analysis, Competitive Analysis, Business Research, Market Intelligence, Global Marketing, Business Strategy, Strategic Marketing, Target Market, Consumer Behaviour, Performance Measurement, Report Writing, Analysis, Financial Acumen
Mixed · Course · 1 - 4 Weeks

Tecnológico de Monterrey
Skills you'll gain: Search Engine Marketing, Digital Marketing, Search Engine Optimization, Social Media Strategy, Web Content, Content Strategy, Marketing Strategies, Digital Advertising, Web Analytics and SEO, Content Creation, Email Marketing, Digital Communications, E-Commerce, Target Audience
Beginner · Course · 1 - 4 Weeks

LearnQuest
Skills you'll gain: Overcoming Objections, Rapport Building, Sales, Sales Strategy, Negotiation, Contract Negotiation, Relationship Building, Price Negotiation, Sales Presentation, Communication, Communication Strategies, Intercultural Competence, Virtual Teams, Business Research, Active Listening, Market Research, Empathy & Emotional Intelligence, Marketing Psychology, Digital Communications, Goal Setting
Intermediate · Course · 1 - 4 Weeks

University of Illinois Urbana-Champaign
Skills you'll gain: Business Ethics, Cultural Diversity, Intercultural Competence, Global Marketing, Stakeholder Management, Stakeholder Analysis, Brand Awareness, Consumer Behaviour, Decision Making, Case Studies
Beginner · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Analysis, Case Studies, Business Analysis, Business, Business Management, Competitive Analysis, Business Marketing, Business Strategies, Business Operations, Business Strategy, Proposal Writing, Performance Review
Mixed · Course · 1 - 3 Months

Skills you'll gain: Merchandising, Product Assortment, E-Commerce, Web Applications, Scalability, Web Design and Development, Technology Solutions, Application Programming Interface (API), Javascript
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Presentations, Business Writing, Sales Presentation, Marketing Materials, Business Planning, Product Demonstration, Price Negotiation, Marketing Design, Business Strategy, Entrepreneurship
Beginner · Guided Project · Less Than 2 Hours
Google Cloud
Skills you'll gain: Presentations, Google Workspace, Collaborative Software, Sales Presentations, Productivity Software, Business Software, Business Communication, Organizational Skills, Data Sharing, Document Management, Multimedia, Workflow Management, Version Control
Beginner · Course · 1 - 3 Months