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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • I

    IIT Roorkee

    Executive MBA

    Skills you'll gain: New Product Development, Mergers & Acquisitions, FinTech, Capital Budgeting, Brand Management, Supply Chain, Integrated Marketing Communications, Business Marketing, Sales Process, Business Valuation, Innovation, Succession Planning, Business Process Management, Management Accounting, Supply Chain Management, Statistical Process Controls, Product Management, Marketing Management, Cash Management, Revenue Management

    Earn a degree

    Degree · 1 - 4 Years

  • U

    University of Illinois at Urbana-Champaign

    Mergers & Acquisitions Graduate Certificate

    Skills you'll gain: Business Strategy, Data Visualization, Data Storytelling, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Organizational Change, Mergers & Acquisitions, Financial Statement Analysis, Project Closure, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Financial Auditing, Data Governance, Generative AI, Supply And Demand, Statistical Inference

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • P

    Pontificia Universidad Católica de Chile

    Diplomado en Analítica de los Negocios

    Skills you'll gain: Descriptive Analytics, Model Evaluation, Logistic Regression, Dimensionality Reduction, Business Analytics, Predictive Analytics, Data Mining, Plot (Graphics), Data-Driven Decision-Making, Data Analysis, R Programming, Statistical Modeling, Big Data, Predictive Modeling, Data Modeling, Analytics, Visualization (Computer Graphics), Analytical Skills, Scientific Visualization, Data Visualization Software

    Credit offered

    Mastertrack · 6 - 12 Months

  • P

    Pontificia Universidad Católica de Chile

    Certificado en Gestión y Políticas en Salud Pública

    Skills you'll gain: Epidemiology, Descriptive Analytics, Diagnostic Tests, Public Health and Disease Prevention, Social Determinants Of Health, Biostatistics, Gerontology, Health Policy, Health Informatics, Health Disparities, Healthcare Ethics, Health Promotion, Digital Transformation, Cloud Security, Occupational Health, Leadership, Public Health, Object Oriented Programming (OOP), Program Evaluation, Health Systems

    Credit offered

    Mastertrack · 6 - 12 Months

  • O

    O.P. Jindal Global University

    M.A. in International Relations, Security, and Strategy

    Skills you'll gain: Diplomacy, Intelligence Collection and Analysis, Surveys, Quantitative Research, Qualitative Research, Environmental Laws, Environment, Sampling (Statistics), Political Sciences, Economic Development, International Relations, Cybersecurity, Policy Development, Socioeconomics, Governance, Ancient History, Climate Change Adaptation, Social Sciences, Security Strategy, Conflict Management

    Earn a degree

    Degree · 1 - 4 Years

  • U

    University of Leeds

    Master of Science in Data Science (Statistics)

    Skills you'll gain: Data Ethics, Data Presentation, Statistical Machine Learning, Regression Analysis, Statistical Hypothesis Testing, Data Storytelling, Exploratory Data Analysis, Bayesian Statistics, Data Analysis, Model Evaluation, Statistical Visualization, Classification And Regression Tree (CART), Supervised Learning, Network Analysis, Statistical Methods, Statistical Modeling, Linear Algebra, File I/O, Web Scraping, Data Preprocessing

    Earn a degree

    Degree · 1 - 4 Years

  • U

    Universidad de los Andes

    Maestría en Inteligencia Artificial

    Skills you'll gain: Real-Time Operating Systems, Supervised Learning, Semantic Web, Unsupervised Learning, Data Presentation, LLM Application, Cloud-Native Computing, Reinforcement Learning, Natural Language Processing, Classification Algorithms, Biomedical Engineering, Site Reliability Engineering, Computer Vision, Project Closure, Artificial Intelligence, Generative AI, Cash Flows, Model Deployment, Probability & Statistics, Data Ethics

    Earn a degree

    Degree · 1 - 4 Years

  • P

    Pontificia Universidad Católica de Chile

    Certificado en Introducción a la Ciencia de Datos

    Skills you'll gain: Predictive Analytics, Unsupervised Learning, Data Cleansing, Exploratory Data Analysis, Model Evaluation, Dimensionality Reduction, Data Science, Descriptive Analytics, Supervised Learning, Matplotlib, Predictive Modeling, Regression Analysis, Data Visualization, Plot (Graphics), Machine Learning Algorithms, Data-Driven Decision-Making, Time Series Analysis and Forecasting, Data Analysis, Visualization (Computer Graphics), Scientific Visualization

    Credit offered

    Mastertrack · 6 - 12 Months

  • G

    Google Cloud

    데이터 분석가를 위한 BigQuery

    Skills you'll gain: Looker (Software), Data Cleansing, Data Manipulation, Data Transformation, SQL, Big Data, Data Warehousing, Data Analysis, Query Languages, Data Integrity, Data Visualization Software, Data Import/Export, Google Sheets, Data Pipelines, Google Cloud Platform

    Intermediate · Course · 1 - 3 Months

  • U

    Universidad de los Andes

    Maestría en Ingeniería de Software

    Skills you'll gain: Supervised Learning, User Story, Unsupervised Learning, Data Presentation, LLM Application, Cloud-Native Computing, Test Automation, Process Analysis, Android Jetpack, Technology Strategies, Classification Algorithms, Dashboard, Site Reliability Engineering, Angular, Project Closure, API Design, Software Architecture, Wireframing, Design Thinking, Internet Of Things

    Earn a degree

    Degree · 1 - 4 Years

  • U

    University of North Texas

    Bachelor of Applied Arts and Sciences

    Skills you'll gain: Operations Management, Exploratory Data Analysis, Business Writing, Mediation, Model Evaluation, Change Management, Leadership Studies, Compensation and Benefits, Apache Hadoop, Consumer Behaviour, Organizational Change, Stakeholder Management, Event Management, Grammar, Social Media Strategy, Business Ethics, Sales Process, Diversity Awareness, Conflict Management, Research

    Earn a degree

    Degree · 1 - 4 Years

  • U

    University of North Texas

    Bachelor of Science in General Business

    Skills you'll gain: Operations Management, Mediation, Model Evaluation, Leadership Studies, Compensation and Benefits, Organizational Change, Event Management, Grammar, Sales Process, Policy Development, Data Visualization, Marketing Planning, Design Thinking, Public Policies, Probability & Statistics, Global Marketing, Cultural Diversity, Healthcare Ethics, Digital Media Strategy, Music History

    Earn a degree

    Degree · 1 - 4 Years

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In summary, here are 10 of our most popular marketing analytics courses

  • Executive MBA: IIT Roorkee
  • Mergers & Acquisitions Graduate Certificate: University of Illinois at Urbana-Champaign
  • Diplomado en Analítica de los Negocios: Pontificia Universidad Católica de Chile
  • Certificado en Gestión y Políticas en Salud Pública: Pontificia Universidad Católica de Chile
  • M.A. in International Relations, Security, and Strategy: O.P. Jindal Global University
  • Master of Science in Data Science (Statistics): University of Leeds
  • Maestría en Inteligencia Artificial: Universidad de los Andes
  • Certificado en Introducción a la Ciencia de Datos: Pontificia Universidad Católica de Chile
  • 데이터 분석가를 위한 BigQuery: Google Cloud
  • Maestría en Ingeniería de Software: Universidad de los Andes

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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