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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • U

    University of Leeds

    Master of Science in Data Science (Statistics)

    Skills you'll gain: Data Ethics, Statistical Hypothesis Testing, Regression Analysis, Web Scraping, R (Software), Matplotlib, Bayesian Statistics, Statistical Machine Learning, Statistical Methods, Model Evaluation, Statistical Visualization, Exploratory Data Analysis, Data Analysis, Data Visualization, Classification And Regression Tree (CART), Planning, Applied Machine Learning, Statistical Modeling, Data Preprocessing, Linear Algebra

    Earn a degree

    Degree · 1 - 4 Years

  • P

    Pontificia Universidad Católica de Chile

    Certificado en Introducción a la Ciencia de Datos

    Skills you'll gain: Model Evaluation, Predictive Analytics, Data Cleansing, Unsupervised Learning, Exploratory Data Analysis, Supervised Learning, Predictive Modeling, Dimensionality Reduction, Data Science, Descriptive Analytics, Plot (Graphics), Data Analysis, Pandas (Python Package), Regression Analysis, Matplotlib, Data Visualization, Visualization (Computer Graphics), Data-Driven Decision-Making, Applied Machine Learning, Data Visualization Software

    Credit offered

    Mastertrack · 6 - 12 Months

  • P

    Pontificia Universidad Católica de Chile

    Diplomado en Decisiones Estratégicas y Analítica de Datos

    Skills you'll gain: Descriptive Analytics, Data Ethics, Statistical Reporting, SQL, NoSQL, Digital Transformation, Data Mining, Business Analytics, Predictive Analytics, Big Data, Database Design, Data Analysis, Data-Driven Decision-Making, R Programming, Database Theory, Analytical Skills, Business Transformation, Technology Strategies, Organizational Strategy, Business Strategy

    Credit offered

    Mastertrack · 6 - 12 Months

  • U

    Universidad de los Andes

    Maestría en Inteligencia Analítica de Datos

    Skills you'll gain: Social Network Analysis, Systems Thinking, Unsupervised Learning, Data Storytelling, Risk Analysis, Deep Learning, Reinforcement Learning, Computer Vision, Natural Language Processing, Predictive Modeling, Time Series Analysis and Forecasting, Project Management Life Cycle, MLOps (Machine Learning Operations), Logistic Regression, Cash Flows, Descriptive Analytics, Marketing Analytics, Simulations, Transfer Learning, Dashboard

    Earn a degree

    Degree · 1 - 4 Years

  • G

    Google Cloud

    使用 BigQuery 机器学习推理功能

    Skills you'll gain: Big Data, Data Analysis, Applied Machine Learning, Google Cloud Platform, Machine Learning, SQL

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Huddersfield

    BSc Data Science

    Skills you'll gain: Linear Algebra, Matplotlib, Computational Logic, Theoretical Computer Science, Graph Theory, Data Visualization Software, Algebra, Python Programming, Data Analysis, Computational Thinking, Algorithms, Logical Reasoning, Data Manipulation, Statistical Analysis, Data Structures, Data Science, Computer Science, Advanced Mathematics, Numerical Analysis, Applied Mathematics

    Earn a degree

    Degree · 1 - 4 Years

  • U

    University of Colorado Boulder

    Data Science Graduate Certificate

    Skills you'll gain: Model Evaluation, Supervised Learning, Unsupervised Learning, Data Mining, Performance Testing, Dimensionality Reduction, Deep Learning, Statistical Modeling, Applied Machine Learning, Machine Learning Algorithms, Statistical Hypothesis Testing, Statistical Inference, Data Pipelines, Probability & Statistics, Statistical Machine Learning, Probability, Bash (Scripting Language), Classification Algorithms, Software Engineering, Data Science

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • U

    Universidad de Palermo

    Maestría en Dirección de Empresas (MBA)

    Skills you'll gain: Data Storytelling, Business Modeling, Key Performance Indicators (KPIs), Selling Techniques, Human Capital, Financial Accounting, Business Planning, Portfolio Management, Strategic Marketing, Digital Transformation, Agile Product Development, Corporate Sustainability, Entrepreneurial Finance, Market Dynamics, Creative Thinking, Data Analysis, Marketing Planning, Branding, IT Management, Teamwork

    Earn a degree

    Degree · 1 - 4 Years

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In summary, here are 8 of our most popular marketing analytics courses

  • Master of Science in Data Science (Statistics): University of Leeds
  • Certificado en Introducción a la Ciencia de Datos: Pontificia Universidad Católica de Chile
  • Diplomado en Decisiones Estratégicas y Analítica de Datos: Pontificia Universidad Católica de Chile
  • Maestría en Inteligencia Analítica de Datos: Universidad de los Andes
  • 使用 BigQuery 机器学习推理功能: Google Cloud
  • BSc Data Science: University of Huddersfield
  • Data Science Graduate Certificate: University of Colorado Boulder
  • Maestría en Dirección de Empresas (MBA): Universidad de Palermo

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Modeling (9)
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