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Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


More to explore:

Popular Consumer Behavior Courses and Certifications


  • Status: New
    New
    Status: Free Trial
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    C

    Coursera

    Compare User Behavior with Segments

    Skills you'll gain: Web Analytics, Customer Engagement, Campaign Management, Analysis, Performance Metric, Business Metrics, Data-Driven Decision-Making, Descriptive Analytics, Stakeholder Communications

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
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    A

    Alex Genadinik

    Sales: Understand Subtle Buying Signals To Close More Deals

    Skills you'll gain: Closing (Sales), Consultative Selling, Selling Techniques, Active Listening, Customer Relationship Building, Sales Process, Sales Strategy, Non-Verbal Communication, Overcoming Objections, Rapport Building, Interpersonal Communications, Consumer Behaviour

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    Introduction to Merchandising

    Skills you'll gain: Merchandising, Merchandise Displays, Inventory Management System, Retail Management, Consumer Behaviour, Visual Merchandising, Planogram, Retail Store Operations, Retail Sales, Marketing Psychology, Selling Techniques, Customer Insights, Analysis, Design

    4.6
    Rating, 4.6 out of 5 stars
    ·
    68 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Introduction to Marketing

    Skills you'll gain: Branding, Marketing, Strategic Marketing, Go To Market Strategy, Brand Strategy, Marketing Strategy and Techniques, Customer Insights, Target Market, Customer experience strategy (CX), Marketing Communications, Marketing Analytics, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
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    T

    The Chinese University of Hong Kong

    Selling to Chinese Consumers

    Skills you'll gain: Consumer Behaviour, Brand Management, Marketing, Global Marketing, Digital Media Strategy, Market Dynamics, Advertising, E-Commerce, Cultural Sensitivity, Cultural Diversity, Social Sciences, Sociology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    313 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    U

    University of Arizona

    Marketing Communications: Culture and Messaging

    Skills you'll gain: Brand Strategy, Brand Marketing, Branding, Marketing Communications, Brand Management, Brand Awareness, Marketing Effectiveness, Advertising, Marketing, Marketing Strategies, Strategic Marketing, Brand Loyalty, Social Media Marketing, Online Advertising, Direct Marketing, Product Marketing, Marketing Strategy and Techniques, Digital Advertising, Advertising Campaigns, Digital Marketing

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
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    L

    LearnQuest

    Advanced Behavioral Selling and Resilience

    Skills you'll gain: Sales Management, Sales Strategy, Sales, Sales Presentation, Sales Training, Initiative and Leadership, Resilience, Case Studies, Stress Management, Consumer Behaviour, Persistence, Trustworthiness, Customer Analysis, Business Ethics, Data-Driven Decision-Making, Self-Motivation, Composure, Cross-Functional Collaboration, Adaptability, Customer Retention

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Managerial Economics: Buyer and Seller Behavior

    Skills you'll gain: Market Dynamics, Supply And Demand, Game Theory, Economics, Market Trend, Business Economics, Market Analysis, Operating Cost, Business Strategy, Competitive Analysis, Cost Management, Strategic Decision-Making, Decision Making

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    55 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
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    E

    EDUCBA

    Analyze and Predict Card Purchases Using R

    Skills you'll gain: Predictive Modeling, Model Evaluation, Predictive Analytics, Statistical Modeling, Risk Modeling, Decision Tree Learning, Data Analysis, R Programming, Logistic Regression, Feature Engineering, Model Deployment, Data Import/Export, Exploratory Data Analysis, Data Preprocessing

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    Behavioural Base Safety

    Skills you'll gain: Safety Culture, Behavior Management, Accident Prevention, Occupational Safety and Health Administration (OSHA), Safety Training, Safety Assurance, Applied Behavior Analysis, Proactivity, Coaching, Constructive Feedback, Recognizing Others, Initiative and Leadership, Case Studies

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    W

    Wesleyan University

    Creating Behavioral Change

    Skills you'll gain: Motivational Interviewing, Cognitive Behavioral Therapy, Mental Health Therapies, Behavioral Health, Mental and Behavioral Health, Psychotherapy, Psychology, Experimentation, Health Education, Goal Setting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    195 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Market Research and Competitive Analysis

    Skills you'll gain: Competitive Analysis, Market Research, Competitive Intelligence, Persona Development, Market Analysis, Market Opportunities, Business Research, AI Product Strategy, Consumer Behaviour, Target Market, Customer Insights, Data-Driven Decision-Making, Product Development, Product Strategy, Gap Analysis, Market Trend, Regulatory Requirements, Innovation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    47 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular consumer behavior courses

  • Compare User Behavior with Segments: Coursera
  • Sales: Understand Subtle Buying Signals To Close More Deals: Alex Genadinik
  • Introduction to Merchandising: Coursera
  • Introduction to Marketing: University of Pennsylvania
  • Selling to Chinese Consumers: The Chinese University of Hong Kong
  • Marketing Communications: Culture and Messaging: University of Arizona
  • Advanced Behavioral Selling and Resilience: LearnQuest
  • Managerial Economics: Buyer and Seller Behavior: Illinois Tech
  • Analyze and Predict Card Purchases Using R: EDUCBA
  • Behavioural Base Safety: Coursera

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Market (economics) (28)
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Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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