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Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • Status: Free Trial
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    ESSEC Business School

    Hotel Management: Distribution, Revenue and Demand Management

    Skills you'll gain: Revenue Management, Hospitality Management, Competitive Analysis, Digital Marketing, Data-Driven Decision-Making, Stakeholder Communications, Forecasting, Budgeting, Demand Generation, Hotel Operations, Asset Management, Hospitality, Marketing, Financial Forecasting, Strategic Marketing, Target Market, Financial Analysis, Strategic Planning, Marketing Channel, Business Modeling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.2K reviews

    Beginner · Specialization · 3 - 6 Months

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    Board Infinity

    Mastering Brand Awareness: Fundamentals to Advanced

    Skills you'll gain: Target Audience, Marketing Psychology, Digital Media Strategy, Target Market, Paid media, Marketing Analytics, Social Media Campaigns, Persona Development, Marketing, Google Analytics, Social Media, Storytelling, Content Strategy

    Intermediate · Course · 1 - 4 Weeks

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    Board Infinity

    Hootsuite for Beginners: Hands-On Social Media Management

    Skills you'll gain: Social Media Content, Content Performance Analysis, Brand Awareness, Social Media Strategy, Brand Management, Performance Analysis, Instagram

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Brand Styles: Audit & Apply

    Skills you'll gain: Collaborative Software, Style Guides, Brand Management, Version Control, Workflow Management, Compliance Auditing, Marketing Analytics, Branding, Marketing Design, Auditing, Marketing Effectiveness, Quality Assurance, Digital Marketing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    I

    IESE Business School

    Foundations of Management

    Skills you'll gain: Value Propositions, Financial Statements, Marketing, Financial Statement Analysis, Branding, Leadership Development, Business Analytics, Marketing Strategies, Income Statement, Business Analysis, Strategic Marketing, Intercultural Competence, Financial Analysis, Accounting, Conflict Management, Financial Management, Financial Acumen, Financial Data, Leadership, Finance

    4.8
    Rating, 4.8 out of 5 stars
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    5.5K reviews

    Beginner · Specialization · 3 - 6 Months

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    Columbia University

    Construction Management

    Skills you'll gain: Project Schedules, Construction Management, Construction Estimating, Project Finance, Cost Estimation, Punch Work, Construction, Project Risk Management, Bidding, Building Information Modeling, Scheduling, Cost Control, Environment Health And Safety, Project Closure, Lean Methodologies, Real Estate, Finance, Business Transformation, Innovation, Architecture and Construction

    4.7
    Rating, 4.7 out of 5 stars
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    9.6K reviews

    Beginner · Specialization · 3 - 6 Months

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    Coursera

    Advanced Branding in Canva

    Skills you'll gain: Canva (Software), Logo Design, Branding, Brand Strategy, Style Guides, Typography, Brand Management, Creative Design, Marketing Design, Graphic Design, Color Theory, Graphic and Visual Design, Digital Design, Governance, Asset Management, Layout Design, Scalability

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    L

    LearnQuest

    Strategic Selling and Account Management

    Skills you'll gain: Account Management, Consultative Selling, Selling Techniques, Upselling, Business Metrics, Business Communication, Overcoming Objections, Business Priorities, Sales Process, Solution Selling, Brand Loyalty, Business Transformation, Customer Engagement, Strategic Thinking, Stakeholder Engagement, Innovation, Strategic Communication, Stakeholder Analysis, Value Propositions, Business Analytics

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
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    U

    University of Colorado Boulder

    Project Management

    Skills you'll gain: User Story, Supplier Management, Project Schedules, Project Closure, Engineering Management, Milestones (Project Management), Team Leadership, Stakeholder Management, Scheduling, Agile Project Management, Scrum (Software Development), Procurement, Quality Management, Team Management, Project Planning, Agile Methodology, Project Scoping, Project Management, Risk Management, Stakeholder Communications

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
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    1.5K reviews

    Beginner · Specialization · 1 - 3 Months

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    University of Maryland, College Park

    Product Ideation, Design, and Management

    Skills you'll gain: Stakeholder Management, Product Management, Product Development, New Product Development, Wireframing, Financial Statements, Product Design, User Experience Design, Team Leadership, Prototyping, Competitive Analysis, Commercialization, Product Lifecycle Management, Financial Modeling, Value Propositions, Proposal Writing, Innovation, Target Market, Market Opportunities, Ideation

    4.5
    Rating, 4.5 out of 5 stars
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    720 reviews

    Beginner · Specialization · 3 - 6 Months

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    SkillsBooster Academy

    AI Image Generation Mastery

    Skills you'll gain: Generative AI, Brand Strategy, AI Product Strategy, Branding, Brand Awareness, Brand Marketing, Visual Design, Content Creation, Marketing Design, Social Media Content, Marketing Communications, Business Process Improvement, Customer Communications Management, Creative Problem-Solving, Design Elements And Principles, Social Media, Social Media Marketing, Customer Acquisition Management, Digital Marketing, Media and Communications

    Beginner · Course · 1 - 3 Months

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    Coursera

    Analyze AI to Amplify Brand Success

    Skills you'll gain: Marketing Effectiveness, Performance Measurement, Brand Awareness, Digital Marketing, Strategic Marketing, Marketing Strategies, Marketing Analytics, AI Personalization, Campaign Management, Strategic Partnership, Competitive Intelligence, Brand Management, Customer Insights, Key Performance Indicators (KPIs), AI Enablement, Promotions and Campaigns, ChatGPT, Target Audience, Goal Setting

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular brand management courses

  • Hotel Management: Distribution, Revenue and Demand Management: ESSEC Business School
  • Mastering Brand Awareness: Fundamentals to Advanced: Board Infinity
  • Hootsuite for Beginners: Hands-On Social Media Management: Board Infinity
  • Brand Styles: Audit & Apply: Coursera
  • Foundations of Management: IESE Business School
  • Construction Management: Columbia University
  • Advanced Branding in Canva: Coursera
  • Strategic Selling and Account Management: LearnQuest
  • Project Management: University of Colorado Boulder
  • Product Ideation, Design, and Management: University of Maryland, College Park

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