Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Google Cloud
Skills you'll gain: Google Gemini, Big Data, Exploratory Data Analysis, Data Analysis, Data Preprocessing, Google Cloud Platform, Generative AI, SQL, Data Visualization Software
Beginner · Course · 1 - 4 Weeks
Universidad de los Andes
Skills you'll gain: Social Network Analysis, Network Analysis, Data Storytelling, Predictive Modeling, Data Presentation, Strategic Decision-Making, Marketing Analytics, Financial Modeling, Sales Territory Management, Interactive Data Visualization, Transfer Learning, Applied Machine Learning, Data Cleansing, Matplotlib, Advertising, Statistical Machine Learning, Portfolio Management, Random Forest Algorithm, Operations Research, Process Optimization
Credit offered
Mastertrack · 6 - 12 Months

Skills you'll gain: Responsible AI, Data Ethics, Google Cloud Platform, Artificial Intelligence, Open Source Technology, Tensorflow, Model Evaluation, Data Quality, Data Analysis
Intermediate · Course · 1 - 3 Months

Pontificia Universidad Católica de Chile
Skills you'll gain: Predictive Analytics, Unsupervised Learning, Data Cleansing, Matplotlib, Exploratory Data Analysis, Model Evaluation, Dimensionality Reduction, Data Science, Descriptive Analytics, Supervised Learning, Predictive Modeling, Regression Analysis, Data Visualization, Plot (Graphics), Data Analysis, Machine Learning Algorithms, Pandas (Python Package), Data-Driven Decision-Making, Visualization (Computer Graphics), Scientific Visualization
Credit offered
Mastertrack · 6 - 12 Months

Skills you'll gain: Scalability, Time Series Analysis and Forecasting, File I/O, Predictive Modeling, Programming Principles, Data Import/Export, Matlab, Exploratory Data Analysis, Scripting, Data Preprocessing, Statistical Analysis, Data Analysis, Data Processing, Data Manipulation, Applied Machine Learning
Mixed · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Data Pipelines, Apache Kafka, Real Time Data, Google Cloud Platform, Extract, Transform, Load, Data Architecture, Managed Services, Data Collection, Cloud Services, Data Transformation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Innovation, User Feedback, Growth Mindedness, Resilience, Adaptability, Open Mindset, Entrepreneurship, Creative Problem-Solving, Strategic Thinking, Lifelong Learning, Market Research, Sustainable Business, Continuous Improvement Process, Business, Data-Driven Decision-Making
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Data Governance, Role-Based Access Control (RBAC), Responsible AI, Governance, Data Management, Generative AI, AI Security, Data Quality, Data Access, Identity and Access Management, Benchmarking, Data Security, Compliance Management, SQL, Quality Assurance and Control
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Generative AI, AI Personalization, Web Content, Web Analytics and SEO, Prompt Engineering, Google Cloud Platform, Content Management, User Experience Design
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Gemini, Data Preprocessing, Exploratory Data Analysis, Big Data, Google Cloud Platform, Interactive Data Visualization, Data Pipelines, Generative AI, Debugging, SQL
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Looker (Software), Big Data, Data Visualization Software, Extract, Transform, Load, Data Transformation, Data Integration, Data Pipelines, Data Warehousing, SQL, Data Analysis, Google Sheets, Data Cleansing, Data Import/Export, Google Cloud Platform
Intermediate · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Data Lakes, Data Governance, Metadata Management, Data Management, Google Cloud Platform, Data Architecture, Data Warehousing, Big Data, Advanced Analytics, Operational Databases, Cloud Storage, Data Security, Applied Machine Learning
Intermediate · Course · 1 - 3 Months